Proactive Mobile Ad Delivery via Cellular Position Tracking
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Solution Overview
Problem
Current systems for providing advertisements to mobile devices are not proactive and require user input, offering limited information, especially in the context of location-based services, and do not effectively utilize mobile device positioning for targeted advertising.
Innovation Solution
A system and method that utilize a processor and database correlation to identify mobile devices' positions along predefined paths, such as freeway routes, to select and send targeted advertisements based on available services at specific locations, using cellular towers to transmit data and receive advertisements, without requiring precise geographic coordinates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If user input is required to obtain information about businesses or locations, then system complexity is reduced, but information delivery is not proactive and loses timely opportunities
Solution Approach 1:
The system performs preliminary actions by continuously tracking mobile device location and pre-processing advertisement content before user requests are made. Location data is collected and stored in advance, and advertisements are prepared and matched to locations beforehand, enabling proactive delivery without waiting for user input.
Solution Approach 2:
The system enables self-service by automatically performing location tracking, advertisement selection, and content delivery without requiring user initiation. The mobile device and server work together autonomously to provide relevant advertisements based on tracked location data, eliminating the need for user queries while maintaining system simplicity.
2Measurement precision
If precise geographic coordinates are used for location-based advertising, then advertising precision is improved, but user privacy concerns and data complexity increase
Solution Approach 1:
The system applies local quality by using different levels of location precision for different purposes. Precise coordinates are used internally for accurate advertisement matching, while only generalized location information (such as city or region level) is stored or transmitted to servers, maintaining both precision and privacy.
Solution Approach 2:
The system extracts only the necessary location information needed for advertisement delivery while leaving out sensitive personal identifiers. Location data is separated from personal identity data, allowing precise geographic targeting without requiring or storing complete personal information profiles.
3Adaptability or versatility
If comprehensive location tracking is implemented, then advertisement relevance is improved, but energy consumption and processing requirements increase
Solution Approach 1:
The system applies partial action by selectively tracking location only when necessary for advertisement delivery rather than continuously. Location updates are triggered by events such as entering specific geographic zones or time-based intervals, providing sufficient relevance without constant monitoring that would consume excessive energy.
Solution Approach 2:
The system achieves multi-functionality by using the same location tracking infrastructure for multiple purposes: advertisement delivery, navigation assistance, and location-based services. This consolidates energy consumption into a single tracking system that serves multiple functions rather than requiring separate tracking for each service.
Data Source
AI summary
The present disclosure is directed to a system and method of providing advertisements to mobile devices. In an embodiment, an approximate position of a mobile device along a path can be determined based at least partially on data identifying the mobile device within a cellular coverage region. A service can be selected at least partially based on the approximate position, and an advertisement relating to the selected service can be sent to the mobile device.