Context-Aware Mobile Advertising via Dedicated Data Link
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Solution Overview
Problem
Existing data communication systems, particularly on mobile devices, face challenges in providing user-acceptable advertising due to off-target or random advertising, which can be annoying and occupy valuable screen space or bandwidth, thereby affecting user experience and advertising revenue.
Innovation Solution
A method and system that establish a dedicated communication link to a remote data system to transmit and receive data, allowing for real-time selection and display of relevant advertising or information based on user input, using a secure GPRS or 3G data link, and incorporating user feedback to refine advertising relevance, with a graphical user interface modification to dedicate screen space for advertising while conserving battery power.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If unrestricted advertising is permitted on mobile devices, then advertising revenue is improved, but screen space and bandwidth are consumed, rendering the device unusable for its primary application
Solution Approach 1:
The patent applies local quality by providing advertising only in specific contexts where it is relevant to the user's current activity. Instead of unrestricted advertising, the system analyzes the user's data (search queries, location, device type) to deliver targeted advertising that appears locally relevant, thus maintaining device usability while generating revenue.
Solution Approach 2:
The system incorporates feedback mechanisms where user data (search history, location information, device usage patterns) is continuously collected and analyzed to refine advertising delivery. This feedback loop ensures advertising is contextually appropriate and does not interfere with primary device functions, balancing revenue generation with usability.
2Adaptability or versatility
If off-target or random advertising is displayed, then advertising coverage is improved, but user annoyance increases and advertising effectiveness decreases
Solution Approach 1:
The patent changes the parameters of advertising delivery from random/off-target to context-specific. By analyzing user data parameters (search queries, location coordinates, device type, time of day), the system dynamically adjusts advertising content to match the user's current context, eliminating annoyance while maintaining broad coverage through targeted relevance.
Solution Approach 2:
The advertising system is made dynamic by continuously adapting to changing user contexts. Rather than static or random advertising, the system real-time adjusts ad content based on current user activity, location, and preferences, ensuring advertising remains relevant and non-annoying while maintaining extensive coverage.
3Measurement precision
If data transmission to remote data system is performed in real-time, then advertising relevance is improved, but communication bandwidth and processing resources are consumed
Solution Approach 1:
The system applies partial action by transmitting only the essential data needed for advertising relevance determination rather than all possible data. It selectively sends key parameters (search queries, location, device type) to the remote data system, achieving sufficient advertising relevance without excessive bandwidth consumption.
Solution Approach 2:
The patent implements preliminary action by pre-processing and filtering data locally before transmission to the remote system. The device prepares and sends only the most relevant contextual information in advance, reducing the data volume transmitted while maintaining advertising relevance, thus conserving bandwidth and processing resources.
Data Source
AI summary
In a data communication system a SMS data communication client operates in known fashion. An additional communication channel is established and data being entered into the client is transmitted to a central server. At the server end the user is identified in a customer database which also stored a profile of the user. Information from an ad database is selected for transmission back to the client in dependence upon the data and profile. Where the information takes the form of advertising, it may be displayed by the client as a truncated indicator during message entry and a fuller composition with active links after sending is completed.