Targeted Mobile Ad Delivery via Host Server Tracking
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Solution Overview
Problem
Current advertising on portable devices is limited to plain text SMS messages with no tracking capabilities and lacks demographic targeting, while video advertising interrupts content without interaction options.
Innovation Solution
A method for delivering targeted advertising items to portable devices via a host server, using client demographic and historical data to recommend coupons, with parsing and displaying advertising items, including coupons, loyalty cards, and interactive content, and managing campaigns through a network connection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertising is delivered as SMS text messages, then advertising can be delivered to portable devices, but tracking capabilities and demographic targeting are lost
Solution Approach 1:
The patent introduces a host server as an intermediary between advertisers and portable devices. The server receives advertising items, tracks user interactions (views, clicks, conversions), and delivers targeted ads based on demographic data. This intermediary system enables both tracking capabilities and demographic targeting while maintaining SMS delivery simplicity.
Solution Approach 2:
The system implements feedback mechanisms where user interactions with advertising items (views, clicks, conversions) are tracked and reported back to the host server. This feedback enables continuous optimization of advertising delivery and provides measurable results for campaign management.
2Adaptability or versatility
If video advertising is used, then advertising content can be delivered, but it interrupts content and lacks interaction options
Solution Approach 1:
The patent transforms static video advertising into dynamic, interactive advertising items. Users can interact with ads through various actions (viewing, clicking, converting) and the system dynamically adjusts delivery based on user behavior. Advertising items can be delivered at optimal moments rather than interrupting content arbitrarily.
Solution Approach 2:
The system allows users to opt-out of advertising delivery and provides them with control over their advertising experience. Users can manage their preferences and the system adapts to their choices, making the advertising less intrusive while maintaining interaction capabilities.
3Measurement precision
If general advertising is delivered to all users, then advertising reach is maximized, but targeting precision and user relevance are reduced
Solution Approach 1:
The patent applies local quality by delivering different advertising items to different user segments based on their demographic characteristics. Instead of uniform advertising, the system tailors ad content, timing, and frequency to match specific user profiles (age, gender, location, interests), thereby improving relevance without significantly reducing overall reach.
Solution Approach 2:
The system segments the user base into different demographic groups and delivers targeted advertising items to each segment. This segmentation enables precise demographic targeting while maintaining overall advertising productivity by ensuring each user receives relevant content they are more likely to engage with.
Data Source
AI summary
A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.