Mobile Ad Delivery System for Targeted User Actions
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Solution Overview
Problem
Current methods for monetizing mobile web users are ineffective due to the lack of consideration for mobile device characteristics, user behavior, and interaction contexts, as well as the absence of mobile websites for advertisers, limiting the ability to deliver targeted and effective advertisements on mobile devices.
Innovation Solution
A system and method that determine and present users with actions to achieve business transactions by incorporating knowledge of mobile devices, user behavior, and advertiser information, allowing for the selection of effective advertisement content and actions such as telephonic communication, SMS messaging, and web-based responses without requiring a mobile website, enabling advertisers to communicate with mobile device users through various channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional banner ads and search ads are delivered to mobile devices, then advertisers can reach mobile users, but the ads are ineffective due to lack of consideration for mobile device characteristics and user behavior
Solution Approach 1:
The patent applies local quality by customizing ad content and format specifically for mobile devices based on their unique characteristics (smaller screens, different input mechanisms, location capabilities). The system delivers different ad variations tailored to mobile contexts rather than using uniform ads across all devices, thereby improving ad effectiveness while adapting to mobile-specific conditions.
Solution Approach 2:
The system changes ad parameters (content, format, delivery timing) based on mobile device characteristics and user behavior patterns. By dynamically adjusting ad parameters according to device type, location data, and user interaction patterns, the system resolves the contradiction between maintaining ad effectiveness and adapting to mobile-specific conditions.
2Reliability
If advertisers create mobile websites to reach mobile users, then they can provide targeted advertisements, but it increases complexity and resource requirements
Solution Approach 1:
The patent introduces an intermediary system (ad delivery platform) that sits between advertisers and mobile users. This intermediary handles the complexity of mobile adaptation, device characterization, and ad customization, allowing advertisers to reach mobile users effectively without needing to build and maintain separate mobile websites. The intermediary translates advertiser intent into mobile-optimized ad deliveries.
3Productivity
If ads are customized for mobile devices considering user behavior and device characteristics, then ad effectiveness improves, but system complexity increases
Solution Approach 1:
The system performs preliminary actions by pre-characterizing mobile devices and pre-segmenting user bases before ad delivery. Device characterization data and user behavior patterns are established in advance, allowing the system to efficiently match ads to appropriate mobile users without complex real-time processing during ad delivery, thus improving productivity while managing system complexity.
Data Source
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AI summary
A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.