Autonomous Mobile Advertising Display with Sensor-Based Navigation

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Solution Overview

Problem

Existing double-sided display boards, or A-boards, require manual and cumbersome processes to update advertising content, and lack the ability to autonomously adjust their location and orientation based on changing traffic patterns, lighting conditions, or weather.

Innovation Solution

A remote control and communication advertising display system featuring two programmable display units, motorized wheeled base units, and an electronics unit with sensors and wireless communication capabilities, allowing for autonomous movement, obstacle avoidance, and real-time content updates.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual processes are used to update advertising content on A-boards, then the display can be updated with current information, but the process is very cumbersome and time-consuming

Engineering Contradiction:
Improvecontent update frequencyVSAvoidcontent update difficulty
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent replaces the manual mechanical process of updating A-boards with an automated electronic system. Sensors detect traffic patterns, lighting conditions, and weather to automatically trigger content updates on digital displays, eliminating the need for manual intervention and enabling frequent, real-time content changes without human effort.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables self-service operation where the advertising display automatically monitors environmental conditions and traffic patterns, then autonomously updates its own content without requiring external manual input. The display manages its own content lifecycle based on detected conditions, making the system self-sufficient in maintaining relevant advertising information.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If A-boards are placed in fixed locations, then they provide stable advertising presence, but they cannot adapt to changing traffic patterns, lighting conditions, or weather

Engineering Contradiction:
Improvelocation adaptabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent transforms the static A-board into a dynamic system that can automatically relocate and reorient itself based on real-time sensor data. The display monitors traffic patterns, lighting conditions, and weather, then actively adjusts its position and orientation to optimize visibility and engagement, making the advertising presence adaptive rather than fixed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system combines multiple functions into a single integrated platform: content display, environmental sensing, autonomous navigation, obstacle detection, and adaptive positioning. This multi-functional design allows the display to simultaneously perform advertising while autonomously adapting to changing conditions, reducing the need for separate systems for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Extent of automation

If digital displays are used instead of erasable surfaces, then content can be updated automatically, but the system requires power sources and electronic components

Engineering Contradiction:
Improvecontent update automationVSAvoidelectronic system complexity
Core Design Contradiction:
Extent of automationVSDevice complexity

Solution Approach 1:

The patent merges the power generation and electronic control systems directly into the A-board structure itself. Sensors, processors, and communication modules are integrated with the display unit, creating a unified autonomous system that eliminates the need for external power sources and manual control infrastructure, thereby reducing overall system complexity despite the added automation capabilities.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS12327497B2Remote control and communication advertising display system and method
Publication Date: 2025.06.10 PRESSLEY GARY
  • US12327497B2 patent drawing
  • US12327497B2 patent drawing
  • US12327497B2 patent drawing

AI summary

A remote control and communication advertising display system and method for displaying advertising content and other related information to traffic outside a commercial space, providing a remote control and communication advertising display having two display units, each having a programmable display and a sensor housing, two wheeled base units having motorized wheel units, and an electronics unit having a rechargeable battery, a power and charge controller, a movement controller, a sensor controller, a communications controller with an RF antenna, and a display controller. The remote control and communication advertising display can move safely under its own power and control using real-time data from sensors, can communicate wirelessly for receiving changing advertising content and optionally for transmitting information gathered from sensors back to the commercial space, and can selectively display updated advertising content based on sensor information and on instructions received wirelessly.