Mobile Ad Display System Using Terminal ID Location Association
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Solution Overview
Problem
Existing advertising information display systems for mobile telephone terminals are inefficient as they require repeated location information transmission when the user navigates between web pages, leading to inconvenient and ineffective advertising, especially when the user is no longer near the location associated with the stored location information, resulting in reduced user convenience and advertising effectiveness.
Innovation Solution
An advertising information display method and system that utilizes previously obtained terminal location information and terminal ID to select and display neighborhood advertising information from nearby sources, eliminating the need for continuous location updates by associating terminal ID with selected advertising information and calculating ranking based on time and location differences to prioritize display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If location information is obtained repeatedly when the user navigates between web pages, then advertising information can be provided based on current location, but the operation becomes burdensome and user convenience deteriorates
Solution Approach 1:
The system performs preliminary action by obtaining and storing the user's location information in advance, associating it with the terminal ID. This allows the server to retrieve previously obtained location data without requiring repeated user operations, thus maintaining advertising accuracy while improving user convenience.
2Device complexity
If only surrounding region information within prescribed range is provided, then the system simplifies information selection, but users may not feel motivated to visit stores that are far away
Solution Approach 1:
The system applies local quality by providing different types of advertising information based on distance: nearby stores receive priority display with detailed information, while farther stores are still included but with lower priority. This differentiated approach maintains system simplicity while expanding advertising coverage to motivate users to visit farther locations.
3Ease of operation
If advertising information is displayed based on previously obtained location information, then user convenience improves, but the information becomes ineffective when the user has moved away from the recorded location
Solution Approach 1:
The system implements periodic action by automatically updating the user's location information at regular intervals or when triggered by specific events (such as page navigation or time thresholds). This ensures that previously obtained location data is refreshed periodically, maintaining both user convenience and the relevance of advertising information.
4Measurement precision
If the system waits for location information to be transmitted before providing advertising information, then data accuracy is maintained, but time is lost and advertising effectiveness is reduced
Solution Approach 1:
The system performs preliminary action by obtaining and storing location information in advance, associating it with the terminal ID before advertising information is requested. This eliminates waiting time for location data transmission while maintaining accuracy, as the location data is already captured and stored ready for immediate use in advertising delivery.
Data Source
AI summary
An advertising information display method obtains the terminal location information, which is transmitted from a mobile telephone device, a terminal, retail store location information, which is transmitted from a plurality of retail stores, and advertising information, selects the neighborhood advertising information, which should be transmitted to the mobile telephone device, based on the terminal location information and a plurality of retail store location information, associates the terminal ID with the neighborhood advertising information, transmits the neighborhood advertising information to the mobile telephone device, and displays, on the display of the mobile telephone device, the neighborhood advertising information.