Mobile Ad Delivery System Using GPS Location Updates
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Solution Overview
Problem
Conventional advertisement systems are limited by fixed contents and locations, failing to provide dynamic and location-specific advertising solutions.
Innovation Solution
A mobile advertisement system comprising a server and delivery systems connected over a network, which uses GPS location updates to dispatch advertisements to mobile display devices at specified times and locations, enabling dynamic and location-aware advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional fixed-location advertisement displays are used, then the advertisement content remains stable and easy to manage, but the advertisement cannot reach different audiences at different locations and times
Solution Approach 1:
The patent implements dynamic advertisement delivery by transitioning from fixed-location displays to mobile advertisement delivery systems that can change location. The system uses GPS tracking to monitor subscriber movement and dynamically assigns advertisements based on current location, time, and predefined delivery criteria, enabling advertisements to adapt to different audiences at different places and times.
Solution Approach 2:
The patent introduces a central server as an intermediary between advertisers and subscribers. This server manages the complex logic of matching advertisements with appropriate subscribers based on location, time, and delivery criteria, thereby reducing the complexity burden from individual mobile devices while enabling sophisticated location-specific advertisement delivery.
2Adaptability or versatility
If advertisements are delivered to mobile devices based on GPS location updates, then location-specific advertising is achieved, but network communication and data processing requirements increase
Solution Approach 1:
The patent implements periodic GPS location updates rather than continuous tracking. The system checks subscriber locations at predetermined intervals and only processes advertisement delivery decisions when location changes trigger relevant delivery criteria. This periodic approach reduces energy consumption compared to continuous location monitoring while still enabling dynamic, location-specific advertisement delivery.
Solution Approach 2:
The system performs preliminary setup of advertisement delivery criteria, including predefined geographic zones, time periods, and target subscriber groups. By pre-configuring these parameters on the server side, the system reduces real-time processing requirements and energy consumption during actual advertisement delivery operations.
3Reliability
If advertisements are displayed only when specific delivery criteria are met, then advertisement effectiveness is improved, but the system requires complex tracking and decision-making mechanisms
Solution Approach 1:
The patent implements a feedback mechanism where the central server continuously monitors subscriber location updates and compares them against predefined delivery criteria. When criteria are met (specific location, time period, and subscriber eligibility), the server automatically triggers advertisement delivery. This feedback loop ensures reliable and accurate advertisement delivery while centralizing the complex tracking and decision-making logic on the server side rather than requiring complex local device intelligence.
Data Source
AI summary
The present disclosure relates to a mobile advertisement system and a method of advertisement using the mobile advertisement system. In certain embodiments, mobile advertisement system includes: a mobile advertisement server and one or more mobile advertisement delivery systems. The mobile advertisement server registers many advertisers and subscribers, receives various advertisements and their corresponding delivery instructions from advertisers, and dispatch advertisements and delivery instructions to the subscribers. Each of mobile advertisement delivery systems corresponds to one of registered subscribers, and is connected to mobile advertisement server. Each mobile advertisement delivery systems receive advertisements and delivery instructions from mobile advertisement server, and displays advertisements on respective mobile advertisement display device according to corresponding delivery instructions. Each delivery instruction corresponds to an advertisement, and includes: delivery time and delivery location. Each mobile advertisement delivery systems displays advertisements when it is positioned in a region specified by delivery location and during delivery time.