Mobile Ad Insertion via Hidden Browser Tab
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Solution Overview
Problem
Mobile communication devices face challenges in delivering advertisements via pop-ups due to their single-window interface and default programming that forces focus on newly opened pages, making it impossible to 'pop open' a new tab in the background.
Innovation Solution
A method that modifies URL links with advertising functionality using JavaScript to open a secondary web page hidden from the user's immediate focus, allowing a primary web page to be viewed in a new tab while the secondary advertising page is displayed underneath, utilizing the device's microprocessor, user input mechanism, and graphical user interface to support multiple browser tabs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a secondary window is used to display advertisements on mobile devices, then advertisement delivery opportunity is improved, but the device interface limitation makes it impossible to pop open a new tab in the background
Solution Approach 1:
The patent transitions from a traditional pop-up approach (opening a new window in a different dimension) to a tab-based approach where the advertisement opens in a new tab that is positioned behind the current tab. This dimensional shift allows the advertisement to be displayed without blocking the user's view, effectively solving the contradiction between advertisement delivery and interface limitations.
Solution Approach 2:
The advertisement tab is nested within the existing browser window structure, positioned behind the current active tab. This nesting approach allows multiple tabs to coexist within the single window interface, enabling advertisement delivery without requiring a separate window or disrupting the user's current viewing experience.
2Ease of operation
If default programming opens a new browser tab for each web page, then user navigation is simplified, but advertisement placement in the background becomes impossible
Solution Approach 1:
The system performs preliminary action by opening the advertisement tab in the background before the user completes their navigation action. When a user visits a web page, the system first opens the advertisement tab hidden behind the current tab, then allows the user to view the content. This ensures advertisement delivery is established beforehand without interfering with user navigation.
Solution Approach 2:
The patent introduces an intermediary mechanism (the hidden tab system) that mediates between the user's navigation request and the advertisement delivery requirement. This intermediary layer allows both the user to access the web page and the advertisement to be displayed simultaneously, resolving the conflict between ease of operation and advertisement placement capability.
Data Source
AI summary
A method for providing advertisements on mobile communication devices includes identifying at least one URL link to which it is desired to add an advertising functionality and adding the advertising functionality to the at least one URL link. Upon the addition of the advertising functionality to the at least one URL link, selection of the at least one URL link results in opening both a primary first web page directly associated with the at least one URL link clicked by the user and a secondary second web page.