Mobile Ad Platform Location Intent Segmentation
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Solution Overview
Problem
Current mobile advertising technologies lack precision in delivering targeted ads to users based on their real-time locations and intentions, leading to inefficiencies in ad delivery and ROI for advertisers.
Innovation Solution
A mobile advertising platform that translates user locations into intent indicators, using geo-fencing and IP region analysis to trigger relevant ads, allowing advertisers to bid on targeted locations and user profiles, enhancing ad relevance and pricing models.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If mobile advertising supplies are sold by their locations using traditional pricing models (CPM, CPI, CPC), then advertisers can promote their products on mobile devices, but the system lacks precision in delivering targeted ads based on real-time user locations and intentions
Solution Approach 1:
The patent segments the mobile advertising supply market by location, dividing advertising opportunities into location-specific units that can be independently valued and traded. Each location becomes a distinct trading asset with its own pricing based on real-time demand and user intent signals, enabling precise targeting while maintaining market efficiency
Solution Approach 2:
The patent introduces a location-based advertising supply platform as an intermediary between advertisers and mobile users. This intermediary translates user locations and intent into tradable advertising supplies, matching advertisers with relevant location-based opportunities without requiring direct complex integration between advertisers and location data systems
2Adaptability or versatility
If traditional pricing models (CPM, CPI, CPC) are used for mobile advertising, then advertisers can select pricing based on their budgets, but the system cannot dynamically price ads based on real-time location value and user intent
Solution Approach 1:
The patent implements dynamic pricing for location-based advertising supplies, where prices adjust in real-time based on user intent signals, location value, and advertiser demand. This allows the system to adapt pricing to current conditions automatically, capturing real-time value without manual intervention or time-consuming negotiations
Solution Approach 2:
The patent enables the advertising supply platform to automatically price and match location-based advertising opportunities without requiring continuous human intervention. The system self-adjusts prices based on real-time data inputs, performing the complex pricing calculations and matching operations autonomously to eliminate time delays
3Reliability
If mobile advertising delivers generic ads without real-time location and intent data, then ad delivery is simple and fast, but ad relevance and effectiveness are low
Solution Approach 1:
The patent applies local quality by tailoring advertising content to specific location contexts and user intent states. Instead of uniform generic ads, the system delivers location-specific advertising supplies that match the local characteristics of where users are and what they intend to do, significantly improving relevance while using standardized processing methods
4Measurement precision
If the system collects and processes detailed location and intent data for precise targeting, then ad relevance improves, but data privacy and security concerns increase
Solution Approach 1:
The patent extracts only the essential location and intent information needed for advertising matching, separating this from other sensitive personal data. By taking out only the necessary targeting elements (location coordinates, basic intent signals) and leaving other personal information separate, the system achieves precise targeting while minimizing privacy exposure and security risks
Data Source
AI summary
The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.