Mobile Terminal Ad Overlay Visual Distinction
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Solution Overview
Problem
Current mobile terminals lack an effective method to distinguish and highlight selected advertisement images from those not yet selected, making it difficult for users to recognize which advertisements they have chosen.
Innovation Solution
A mobile terminal system that overlays advertisement images onto captured images using augmented reality techniques, allowing users to select advertisements through touch inputs and displaying selected advertisements differently to indicate recognition, while also providing points for user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement images are overlaid on captured images, then user engagement with advertisements is improved, but it becomes difficult to distinguish which advertisements have been selected
Solution Approach 1:
The patent applies color changes by altering the appearance of selected advertisement images through visual differentiation. When an advertisement is selected, it changes its display characteristics (such as color, border, or highlighting) to indicate the selected state, enabling users to easily recognize which advertisements they have chosen while maintaining engagement with multiple ads
Solution Approach 2:
The patent implements feedback by providing immediate visual confirmation when users select an advertisement. The system detects the selection and responds by changing the display state of the selected advertisement, giving users real-time feedback about their selection status and ensuring they can track which advertisements have been chosen
Data Source
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AI summary
A mobile terminal and corresponding method are discussed. The mobile terminal includes a camera obtaining an image; a display unit displaying the obtained image; and a controller displaying advertisement images about at least one point of purchase included in the obtained image by overlapping the advertisement images with the image and if a selection signal about the displayed advertisement images is received, displaying the advertisement image for which the selection signal has been received in such a way to be distinguished from the advertisement image before receiving the selection signal. An advertisement image may be displayed on an image obtained from a camera and an advertisement image for which a selection signal has been received may be displayed in such a way to be distinguished from the advertisement image before receiving the selection signal, thereby enabling the user to easily recognize which advertisement image he or she has selected.