Mobile Ad Re-serving Based on Expiration Conditions
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Solution Overview
Problem
Existing online advertising systems lack the ability to effectively defer advertisement presentation based on the properties of an offer, such as expiration dates, leading to missed opportunities for users who cannot immediately engage with ads.
Innovation Solution
Implementing a system on mobile communication devices that allows for the re-serving of advertisements based on conditions such as offer expiration dates, where users can select and set re-serve events, and store ads locally or centrally for later presentation, optimizing resource usage and revenue generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are presented immediately to users, then advertiser revenue generation is improved, but user experience deteriorates when users cannot immediately engage with the ads
Solution Approach 1:
The system performs preliminary actions by storing advertisement content locally on the user's device and pre-configuring re-serve conditions (such as expiration dates, time intervals, or user-triggered events). This allows the advertisement to be automatically re-presented at optimal moments without requiring immediate user engagement, thus maintaining revenue opportunities while improving user convenience.
2Ease of operation
If advertisement presentation is deferred based on offer properties, then user engagement is improved, but advertiser revenue generation may deteriorate due to delayed presentation
Solution Approach 1:
The system dynamically adjusts the advertisement re-serving timing based on multiple factors including offer expiration dates, user behavior patterns, and engagement probability. By making the re-serve timing flexible rather than fixed, the system optimizes the balance between user engagement and revenue generation, presenting ads at moments when users are most likely to engage while ensuring timely presentation before offers expire.
3Adaptability or versatility
If advertisement content is stored locally on devices, then re-serving capability is improved, but device storage resources are consumed
Solution Approach 1:
The system extracts and stores only the essential advertisement content elements locally on the user's device, such as offer details, expiration dates, and re-serve conditions, while maintaining the ability to retrieve full advertisement content from remote servers when needed. This selective extraction minimizes local storage requirements while preserving the re-serving capability.
4Adaptability or versatility
If multiple re-serve conditions are configured for advertisements, then advertising system versatility is improved, but system complexity increases
Solution Approach 1:
The system segments the advertisement re-erving process into distinct, independently configurable conditions such as time-based triggers, offer expiration dates, user interaction events, and location-based triggers. Each condition can be configured and managed separately, allowing high versatility in advertising strategies while maintaining manageable system complexity through modular design.
Data Source
AI summary
Displaying, on a mobile communication device, an opportunity to receive selection of a displayed ad. Receiving selection of a displayed ad. Determining at least one re-serve condition for the selected ad. Making the selected ad available for re-serve. Upon occurrence of a determined re-serve condition, displaying the selected ad on the device.