Mobile Device Advertisement Retrieval Scheduling
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Solution Overview
Problem
Existing methods for displaying advertisements on mobile devices face challenges in ensuring timely availability and reducing the burden on broadcast systems, leading to potential revenue loss and interruptions in content delivery due to unavailability of advertisements.
Innovation Solution
The method involves receiving advertisement information with retrieval or presentation schedules on mobile devices, determining if the advertisement is stored, and retrieving or rendering it from a remote device if necessary, to ensure timely display and reduce system load.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are broadcast over a broadband broadcast communications link, then content delivery is provided to mobile devices, but advertisement availability becomes unreliable and system burden increases
Solution Approach 1:
The mobile device receives advertisement information in advance that includes a retrieval schedule indicating when the advertisement should be displayed. The device proactively determines whether the advertisement is stored locally and retrieves it from a remote device before the scheduled display time, ensuring availability without increasing real-time system burden.
Solution Approach 2:
The mobile device autonomously manages advertisement retrieval by checking its own storage for the advertisement, determining when to retrieve it based on the retrieval schedule, and accessing remote devices as needed. This self-service approach eliminates the need for continuous broadcast system intervention and reduces overall system burden.
2Reliability
If the mobile device checks for advertisement availability in real-time, then advertisement display reliability improves, but system resources are consumed continuously
Solution Approach 1:
The device performs advertisement availability checks and retrieval operations in advance based on the retrieval schedule, rather than continuously monitoring in real-time. This preliminary action ensures the advertisement is ready for display without consuming continuous system resources.
Solution Approach 2:
The mobile device checks for advertisement availability periodically based on the retrieval schedule rather than continuously. This periodic checking maintains reliability while significantly reducing system resource consumption compared to real-time monitoring.
3Productivity
If the broadcast system continuously provides advertisements, then content delivery is maintained, but revenue is lost due to unavailability and interruptions
Solution Approach 1:
The mobile device retrieves advertisements in advance based on the retrieval schedule before they are needed for display. This ensures continuous content delivery without interruptions due to unavailability, thereby preventing revenue loss while maintaining productivity.
Solution Approach 2:
The mobile device uses feedback from the retrieval schedule to determine when advertisements should be displayed and proactively retrieves them accordingly. This feedback mechanism ensures continuous content delivery and prevents revenue loss by eliminating interruptions caused by advertisement unavailability.
Data Source
AI summary
Aspects include methods, systems, and apparatuses for increasing a likelihood of advertisement display. The method may include receiving advertisement information comprising a presentation schedule and indicia indicating the first advertisement; determining, based upon the advertisement information, whether the first advertisement is located on a mobile device; retrieving the first advertisement from a remote device and storing it on a storage module on the mobile device if the first advertisement is determined to not be located on the mobile device; and rendering the first advertisement on the mobile device. The method may also include receiving advertisement information comprising a retrieval schedule and retrieving the first advertisement from a remote device by reference to the retrieval schedule. Other methods and apparatuses include determining and broadcasting advertisement information.