Mobile Ad Saving System for Coupon Retention
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Solution Overview
Problem
Traditional electronic display advertisements are fleeting, lasting only a brief duration, and consumers may miss opportunities if they do not respond quickly, leading to lost advertising value.
Innovation Solution
A system and method for saving electronic advertisements on mobile devices, allowing users to select and store advertisements for later retrieval and redemption, using a mobile device, an advertising network server, and an application server, enabling users to manage and organize saved advertisements for future use.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If electronic advertisements are displayed for a brief duration to maintain fast loading and user engagement, then the system responsiveness is improved, but the advertisement effectiveness deteriorates because consumers may miss the opportunity to respond
Solution Approach 1:
The patent applies preliminary action by allowing users to save advertisements during their brief display period. The advertisement data is captured and stored in advance on the user's mobile device, so that even though the display duration is short, the advertisement remains accessible for later redemption. This resolves the contradiction by performing the useful action (advertising delivery) in advance, rather than relying on extended display time.
2Reliability
If electronic advertisements are saved and stored for later retrieval, then the advertisement effectiveness is improved, but the system complexity increases due to additional storage and retrieval mechanisms
Solution Approach 1:
The patent applies self-service by enabling the mobile device to automatically store and manage advertisement data locally. The device itself performs the saving, organizing, and retrieval functions without requiring complex centralized management systems. The advertisement data is cached on the device, and the user interface provides simple save and retrieve operations, reducing overall system complexity while improving reliability.
Solution Approach 2:
The patent uses copying by creating a local copy of the advertisement data on the user's mobile device. Instead of requiring continuous connection to advertising servers for retrieval, the advertisement content is copied to local storage. This simple copying mechanism ensures reliable access to advertisements offline while avoiding the need for complex distributed storage systems.
3Ease of operation
If users can select and save advertisements during brief display periods, then the user engagement is improved, but the loss of advertising opportunities increases for users who miss the brief window
Solution Approach 1:
The patent resolves this contradiction by performing preliminary action - capturing and storing the advertisement data during the brief display period. Users who engage with the advertisement can save it immediately, while the system preserves the advertisement data so that even if users miss the initial display or need more time to decide, the advertising opportunity is not lost. The advertisement remains available for later retrieval and redemption.
Data Source
AI summary
Methods, machine-readable media, apparatuses and systems are provided to save electronic advertisements selected by a user. An electronic advertisement displayed with a first application of a mobile device of the user is received after selection of a save option associated with the electronic advertisement. The electronic advertisement is saved. The electronic advertisement is provided to the mobile device after receipt of a command from a second application of the mobile device. The electronic advertisements may include any type of incentive or offer, including coupons.