Mobile Device Ad Delivery via SSID Matching

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Solution Overview

Problem

Current mobile advertising technologies do not allow companies to utilize their own wireless network to display relevant content to users, limiting targeted advertising capabilities.

Innovation Solution

A system and method for displaying advertisements on mobile devices based on available WiFi networks, where a mobile computing device determines matching Service Set Identifiers (SSIDs) and downloads media objects, such as advertisements, to display to users, with the option to send tracking data to a server computing device.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If mobile advertising networks use targeting algorithms based on user information, then advertisement relevance to users is improved, but the ability to leverage advertiser-owned wireless networks for targeted advertising is lost

Engineering Contradiction:

Improveadvertisement relevanceVSAvoidnetwork-based targeting capability

Core Design Contradiction:

Loss of informationVSAdaptability or versatility

Solution Approach 1:

The system segments the advertising delivery mechanism by separating the targeting logic (SSID matching) from the delivery infrastructure. Advertisers can define specific wireless network identifiers (SSIDs) as targeting criteria, allowing the advertising system to segment users based on their proximity to advertiser-owned networks rather than relying solely on centralized user profile data.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The mobile device acts as an intermediary between the advertiser's wireless network and the advertising delivery system. It locally stores campaign SSIDs, scans for available networks, performs matching, and triggers ad delivery without requiring continuous communication with central servers, thus enabling network-based targeting while maintaining system efficiency.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Quantity of substance

If advertisements are delivered through centralized mobile advertising networks, then broad reach is achieved, but targeted delivery based on advertiser-owned wireless networks is limited

Engineering Contradiction:

Improveadvertising reachVSAvoidlocation-based targeting accuracy

Core Design Contradiction:

Quantity of substanceVSMeasurement precision

Solution Approach 1:

The system implements local quality by enabling advertising targeting at the local geographic level through wireless network detection. Instead of uniform centralized targeting, ads are delivered based on local SSID presence, allowing advertisers to target specific physical locations (stores, events, venues) with precision while maintaining broad reach through network-wide deployment.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system performs preliminary action by pre-configuring campaign SSIDs and associated advertisements on mobile devices before the user enters the target area. This allows the advertising system to be ready for immediate delivery when the user approaches the advertiser's wireless network, improving both reach and targeting accuracy.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10803489B2Systems and methods for displaying advertisements on mobile devices based on available wireless networks

Publication Date: 2020.10.13 MADME TECH LTD

AI summary

Methods, systems, and devices for displaying advertisements on mobile devices based on available wireless networks. In aspect a computerized method comprises determining a list of service set identifiers of available wireless networks, determining that the service set identifier matches a campaign service set identifier stored on the mobile device, determining a media object to display based on the service set identifier, downloading the media object on the mobile device, and displaying the media object on the mobile device.