Mobile Ad System with Dedicated Information Button
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Solution Overview
Problem
Existing mobile advertisement systems often disrupt user experience by displaying irrelevant advertisements, leading to user fatigue and increased adoption of advertisement blocking technologies, which negatively impacts the Internet industry's revenue streams.
Innovation Solution
A mobile advertisement providing system that includes an information display button with an advertisement display button and a shopping display button, allowing users to view desired information on demand without leaving the current screen, using a keyword extraction unit to transmit keywords to an information search relay server for relevant information output, and featuring advertisement and shopping information lamps for easy identification.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed using intermediate regions, popup screens, or end regions of a mobile device, then advertisers can provide promotional content, but user concentration is disturbed and confusion arises due to irrelevant content
Solution Approach 1:
The display screen is segmented into a main content display area and a separate information display button area. The information display button can be physically located on the device housing or integrated into the display interface, allowing users to access additional information (ads, shopping, etc.) through a dedicated button rather than having ads interrupt the main content flow. This segmentation separates the content consumption function from the information delivery function.
Solution Approach 2:
The information display button acts as an intermediary mechanism between the user and the advertisement content. Instead of ads appearing automatically in the content flow (which disturbs user concentration), the button serves as a mediating interface that users can actively engage with when they want to view additional information. This intermediary approach gives users control over when ads are displayed.
2Ease of operation
If advertisement blocking functions are provided by mobile communication service providers, then user fatigue from flood advertisements is reduced, but the Internet industry loses revenue streams
Solution Approach 1:
The advertisement display system is made dynamic and user-controlled through the information display button. Advertisements are not displayed statically throughout the entire content viewing period, but only dynamically when the user actively presses the button. This dynamic approach allows users to control when ads appear, reducing fatigue while still providing advertising opportunities when desired.
Solution Approach 2:
The system enables self-service advertisement delivery where users actively choose to view advertisements by pressing the information display button, rather than passively receiving ads. This self-service mechanism gives users autonomy over their viewing experience while maintaining advertising effectiveness for those who want to see the content.
3Adaptability or versatility
If advertisements are provided in popup or push advertising form based on usage patterns, then targeted content can be delivered, but users cannot view ads only when they want to see them on demand
Solution Approach 1:
The information display button is pre-configured with multiple functions (advertisement display, shopping information display, etc.) before the user needs them. When the user presses the button, the system can immediately provide the desired information based on pre-established content databases and user preferences, eliminating the need for users to wait for ads to appear automatically or navigate through multiple screens.
Solution Approach 2:
The information display button is designed as a multi-functional interface that can provide various types of information including advertisements, shopping content, and other relevant information. This universal button consolidates multiple information delivery functions into a single accessible interface, allowing users to view different types of content on demand without needing separate interfaces for each function.
Data Source
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AI summary
The present invention relates to a mobile advertisement providing system, and more specifically to technology for a mobile advertisement providing system which includes an information display button and displays content and advertisement information provided onto a current screen in response to the manipulation of the information display button.