Mobile Ad Tracking via Voice Selection and Usage Feedback
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Solution Overview
Problem
Advertisers face challenges in effectively targeting and measuring the effectiveness of advertisements, as existing methods do not link the costs of advertisement placement with the value received, leading to equal payment for both productive and non-productive ads, and the potential of mobile phone screens as an advertising venue remains untapped.
Innovation Solution
A method and system for tracking advertising usage on mobile phones, where advertisements are downloaded and selected using voice recognition, with a server tracking requests for additional information and providing notifications to advertisers, while offering incentives to users and compensation to service providers based on user engagement and ad placement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If advertisers pay the same for all advertisement placements, then the billing system is simple, but the advertising effectiveness cannot be measured and linked to costs
Solution Approach 1:
The patent implements a feedback mechanism where the mobile device sends usage information back to the advertiser's computer. The system tracks whether the advertisement was viewed, and this feedback is used to generate usage-based billing information. This allows advertisers to pay according to actual ad effectiveness rather than using a simple flat-rate system.
Solution Approach 2:
The mobile device acts as an intermediary between the advertisement delivery system and the billing system. It receives advertisements, tracks user interaction (whether the ad was viewed), and communicates this tracking information back to generate usage-based billing data. This intermediary role enables precise measurement without requiring complex billing infrastructure at the advertiser's end.
2Quantity of substance
If mobile phone screens are used for advertising, then a large audience can be reached, but the method for tracking and measuring ad effectiveness is not established
Solution Approach 1:
The mobile device automatically performs the tracking function without requiring manual intervention. When an advertisement is displayed on the mobile phone screen, the device automatically detects whether it was viewed and sends this information back to the advertiser's computer. This self-service tracking mechanism enables effectiveness measurement for the large audience reached through mobile phone advertising.
3Ease of operation
If voice recognition is used for ad selection, then user interaction is simplified, but the system complexity increases
Solution Approach 1:
The patent replaces manual mechanical input methods (such as keypad entry or touchscreen selection) with voice recognition technology. The mobile device's voice recognition system allows users to select advertisements by speaking, which simplifies the user interaction. The voice recognition capability is integrated into the mobile device, so the increased system complexity is contained within the device rather than the overall advertising system.
Data Source
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AI summary
Method and system for tracking advertising usage of a user on a mobile phone. A server provides at least one advertisement from an advertisement provider for display on the mobile phone. The server receives at least one request from a user to receive additional information associated with the at least one advertisement and provides the additional information for display on the mobile phone. The server tracks the additional information requested by the user; and sends a notification from the server to the advertisement provider, said notification indicating the tracked additional information.