Traffic Handling for Mobile Communication Ads
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Solution Overview
Problem
Network operators face challenges in integrating targeted advertisements with existing SMS and MMS traffic without overloading the system, causing latency, or interfering with regular message traffic flow.
Innovation Solution
Implementing a traffic handling and scheduling policy that uses two predefined limits to regulate the transmission of bulk messaging traffic, allowing network nodes to process bulk messages only when regular traffic is below a certain threshold and halting when overall traffic exceeds a higher limit to prioritize regular traffic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If bulk advertising messages are transmitted without traffic regulation, then advertisement delivery speed is improved, but network overload and system latency occur
Solution Approach 1:
The patent implements dynamic traffic regulation by adjusting the transmission rate of bulk advertising messages based on real-time network conditions. The system continuously monitors traffic levels and adapts the bulk message transmission speed accordingly, allowing faster delivery when network capacity is available and slowing down when approaching overload thresholds, thus resolving the contradiction between delivery speed and network stability.
Solution Approach 2:
The system employs feedback mechanisms where network nodes monitor the quantity of message traffic being processed and use this information to regulate bulk advertising message transmission. When traffic exceeds predefined limits, the system receives feedback and automatically adjusts transmission rates, creating a closed-loop control system that maintains network stability while maximizing advertisement delivery efficiency.
2Productivity
If bulk messaging traffic is prioritized, then advertisement delivery efficiency is improved, but regular message traffic experiences latency and interference
Solution Approach 1:
The patent applies local quality differentiation by treating bulk advertising messages and regular user messages differently based on network conditions. Instead of uniform priority handling, the system selectively prioritizes bulk messages only when network capacity permits, while ensuring regular messages receive adequate service quality. This localized differentiation resolves the contradiction by allowing efficient advertisement delivery without compromising regular traffic performance.
Solution Approach 2:
The system implements partial action by transmitting bulk advertising messages at reduced rates when network traffic is high, rather than maintaining full transmission priority. The patent uses predefined traffic limits to determine when to throttle bulk message transmission, applying partial priority only when necessary and sufficient, thus improving advertisement delivery efficiency without causing excessive latency to regular traffic.
3Duration of action of moving object
If network capacity is fully utilized for advertising campaigns, then campaign completion time is reduced, but message processing quality and service reliability deteriorate
Solution Approach 1:
The patent implements preliminary action by establishing predefined traffic limits and transmission rate thresholds before bulk advertising campaigns begin. Network nodes are pre-configured with maximum traffic handling capacities, allowing the system to proactively regulate bulk message transmission to prevent overload conditions. This preliminary setup enables efficient campaign completion while maintaining message processing quality by avoiding network saturation.
Solution Approach 2:
The system applies beforehand cushioning by maintaining buffer capacity in the network for regular traffic even during bulk advertising campaigns. By setting transmission rates that leave headroom below maximum network capacity, the system creates a cushion that protects against quality deterioration. This prior cushioning allows extended campaign durations to be compressed without sacrificing message processing reliability.
Data Source
AI summary
A communications advertising system is described for delivering ad content to subscribers of a telecommunications network. The system performs traffic handling by using at least two limits for regulating message transmission. During processing, a network node of the system can continuously monitor the quantity of message traffic being processed. If the node detects that the quantity of traffic has decreased below a first limit, it can initiate the processing of reserved bulk messages. The node then continues to transmit the bulk traffic while still measuring the quantity of message traffic being processed. If, thereafter, the node detects that the quantity of overall message traffic being processed has exceeded a second limit, the processing of bulk messages is halted until the quantity of regular traffic decreases below the first limit once again, at which point the node can resume processing the bulk message traffic.