Mobile Aerial Display with Detachable Mounting Frame

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Solution Overview

Problem

Existing outdoor billboard advertising displays are limited by their permanency, which restricts their mobility and temporary utilization at specific locations, such as events and attractions, where smaller, more versatile aerial displays are often needed.

Innovation Solution

A mobile aerial advertising display apparatus featuring a ground-supported platform with a lift mechanism and an attachment mechanism that allows for easy attachment and detachment of advertising structures, enabling their movement and positioning at various locations, supporting both two-dimensional and three-dimensional displays with LED illumination.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If outdoor billboard advertising displays are permanently installed in high-traffic areas, then their visibility and ability to attract passing pedestrians and drivers is improved, but their mobility and ability to be utilized at specific temporary locations is worsened

Engineering Contradiction:
ImprovevisibilityVSAvoidmobility
Core Design Contradiction:
Illumination intensityVSAdaptability or versatility

Solution Approach 1:

The billboard structure is divided into separate components: a mobile base unit with lift mechanism and a detachable billboard panel. The coupling mechanism allows these segments to be easily connected and disconnected, enabling the billboard to be transported to different locations while maintaining visibility when deployed

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The billboard system transitions from a static permanent installation to a dynamic mobile structure. The lift mechanism provides dynamic height adjustment, and the coupling sites enable dynamic repositioning, allowing the billboard to adapt to different locations and conditions while maintaining its attention-grabbing visibility

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If smaller aerial displays are used for temporary events and attractions, then their mobility and temporary utilization is improved, but their ability to attract and catch the attention of passing pedestrians and drivers is worsened

Engineering Contradiction:
Improvetemporary utilizationVSAvoidvisibility
Core Design Contradiction:
Adaptability or versatilityVSIllumination intensity

Solution Approach 1:

The invention adds the vertical dimension through the lift mechanism, allowing smaller billboard units to reach heights comparable to permanent billboards. This enables temporary displays at events and attractions to achieve the same attention-grabbing visibility as large permanent installations, while maintaining the mobility needed for temporary utilization

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Ease of operation

If an attachment mechanism with multiple coupling sites and elongated links is used to connect the aerial lift mechanism to the advertising display mounting frame, then the ease of attachment and detachment is improved, but the device complexity is worsened

Engineering Contradiction:
Improveease of attachmentVSAvoidattachment mechanism complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The coupling sites are designed with standardized interfaces that can accommodate different billboard configurations and sizes. The elongated links serve multiple functions: providing structural connection, enabling height adjustment, and facilitating easy attachment/detachment. This universal design simplifies operation across various applications despite the mechanical complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10174878B2Aerial advertising display apparatus
Publication Date: 2019.01.08 KAYTES BENNETT RUSSELL
  • US10174878B2 patent drawing
  • US10174878B2 patent drawing
  • US10174878B2 patent drawing

AI summary

An aerial advertising display apparatus includes a support base for placing on a support surface, a lift mechanism mounted on the support base and being actuatable to change the elevation of an upper end of the lift mechanism above the support surface, and an attachment mechanism supported by the upper end portion of the lift mechanism. The attachment mechanism includes a rearward component attached to the upper end portion of the lift mechanism and a forward component attached to an advertising display mounting frame. The rearward and forward components are linkable to couple and decouple with and from one another so as to correspondingly attach and detach the advertising display mounting frame to and from the upper end portion of the lift mechanism.