Generic Mobile Application Dynamic Content Provisioning

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Solution Overview

Problem

Mobile device users face cumbersome processes when accessing location-specific information as they need to navigate through numerous applications for different physical environments, leading to a need for efficient provisioning of location-specific content.

Innovation Solution

A method that detects a mobile device's presence at a designated area, receives a location identifier, and uses it to obtain and provide customized 'local flavor' content data, applying it to a generic application to generate a customized experience specific to that location, utilizing near field communication (NFC) technology and backend servers for data provisioning.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If multiple specific applications are preloaded on mobile devices for different locations, then location-specific information can be accessed, but device complexity and user burden increase

Engineering Contradiction:
Improvelocation-specific information accessVSAvoidnumber of applications
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

A single generic application serves multiple locations by receiving location-specific content data from a server and applying it dynamically. The application can access information for any designated area without requiring separate specialized applications for each location, thus reducing device complexity while maintaining comprehensive information access.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

A content server acts as an intermediary between the mobile device and location-specific information sources. The server receives location identifiers, retrieves corresponding content data, and provides it to the generic application, enabling the device to access location-specific information without storing multiple applications locally.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If users carry multiple applications for different locations, then comprehensive location coverage is achieved, but ease of operation deteriorates

Engineering Contradiction:
Improvelocation coverageVSAvoidapplication selection process
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system automatically determines the user's current location or selected destination and retrieves relevant content data without requiring manual selection from multiple applications. The generic application self-configures by receiving the appropriate location-specific content from the server based on the user's context, eliminating the need for users to navigate through numerous applications.

Inventive Principle:
Principle #25Self-service

3Device complexity

If a single generic application is used for all locations, then device simplicity is maintained, but adaptability to location-specific needs decreases

Engineering Contradiction:
Improveapplication structureVSAvoidlocation-specific customization
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The generic application dynamically adapts its functionality by receiving location-specific content data from the server and applying it to the current context. Rather than being static, the application changes its behavior and displayed information based on the user's location or selected destination, maintaining both simplicity and adaptability.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The application maintains a consistent basic structure but applies location-specific content data to provide customized information for each designated area. The core application remains simple and universal, while the content displayed and functionality activated becomes locally tailored based on the user's current location or selected destination.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances user experience by providing tailored information for specific locations without the need to store multiple applications, allowing seamless access to location-specific information through a single generic application, improving usability and reducing clutter on mobile devices.

Implementation Method 1

In near field communication, a wireless smart device may communicate with a wireless transceiver or wireless device reader via inductive coupling of the reader antenna to the device antenna. The two loop antennas effectively form a transformer.

Methodology Applied
Scientific EffectInductive coupling: Electromagnetic Induction

Implementation Method 2

The reader amplitude-modulates the radio frequency (RF) field to send information to the device.

Methodology Applied
Scientific EffectAmplitude modulation: Phase Modulation

Implementation Method 3

The device communicates with the transceiver and/or reader by modulating the loading on the device antenna, which also modulates the load on the reader antenna.

Methodology Applied
Scientific EffectLoading modulation: Phase Modulation

Data Source

PatentUS10674326B2Methods, systems, and computer readable media for provisioning location specific content information to a mobile device
Publication Date: 2020.06.02 MASTERCARD INT INC
  • US10674326B2 patent drawing
  • US10674326B2 patent drawing
  • US10674326B2 patent drawing

AI summary

A method includes detecting the presence of a mobile device at a designated area and receiving a location identifier associated with the designated area and a mobile device user identifier associated with the mobile device at a backend server. The method further includes utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information specific to the designated area, providing the local flavor content data to the mobile device using the mobile device user identifier, and applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the designated area.