Mobile App EGM Content Substitution System

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Solution Overview

Problem

Electronic Gaming Machines (EGMs) present static or non-configurable content, leading to player boredom and loss of interest over time.

Innovation Solution

A mobile device application that connects with EGMs, allowing users to replace default game content with substitute content, subject to user status and subscription or loyalty program membership.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If default static content is used in EGMs, then device complexity is reduced and ease of manufacture is improved, but player engagement and interest deteriorate over time

Engineering Contradiction:

Improvecontent customizabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A mobile device application serves as an intermediary between the player and the EGM content substitution system. The mobile device receives user input for content substitution, communicates with the EGM via electronic messages, and manages the content replacement process, thereby reducing the complexity burden on the EGM itself while enabling personalized content delivery

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The content substitution system is segmented into separate functional components: the EGM displays content, the mobile device handles user interaction and content selection, and a separate application manages the substitution logic. This segmentation allows each component to remain relatively simple while the overall system provides sophisticated content customization capabilities

Inventive Principle:

Principle #1Segmentation

2Adaptability or versatility

If content substitution is allowed for all users, then player engagement is improved, but system control and security worsen

Engineering Contradiction:

Improvecontent personalizationVSAvoidsystem control

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

Content substitution rights are distributed locally to individual users based on their specific characteristics such as loyalty status, subscription level, or player profile. The system evaluates each user's eligibility separately and applies appropriate content substitution permissions, maintaining system control while enabling personalized experiences for qualified users

Inventive Principle:

Principle #3Local quality

3Ease of operation

If static preconfigured content is used, then ease of operation is improved, but player interest and engagement deteriorate

Engineering Contradiction:

Improvecontent management simplicityVSAvoidcontent dynamicity

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system enables players to self-select and request their own content substitutions through the mobile device application. Players can choose from available substitute content options based on their preferences, and the system automatically processes these requests, eliminating the need for complex manual content management while providing dynamic personalized content

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS12333890B2Symbol substitution system

Publication Date: 2025.06.17 INTERNATIONAL GAME TECHNOLOGY INC

AI summary

The present disclosure relates generally to a system and method for substituting images, graphics, video, and other content presented by an Electronic Gaming Machine (EGM during execution of an electronic game. Embodiments can include a mobile application which can be used in the casino environment, for example, and through which players of electronic games may choose different game content either out of a pre-defined set of content that can be updated and/or supplemented over time or by uploading their own such as photographs, icons, graphics, etc.