Mobile Applet Multimedia Ad Targeting and Feedback
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional advertising methods, such as television, radio, print media, and web-based advertising, fail to deliver timely and targeted multimedia content to individual consumers, leading to high airtime costs and limited feedback for advertisers.
Innovation Solution
A system and method for transmitting, receiving, and outputting multimedia content on a mobile platform, where an applet is used to schedule playback of advertisements on devices like the Gizmondo, providing users with credits or discounts, and allowing feedback to be sent to advertisers, while targeting content based on user preferences and interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional advertising methods (television, radio, print media) are used to deliver multimedia content, then rich multimedia content can be presented, but the content is not targeted based on individual consumer preferences and airtime costs are high
Solution Approach 1:
The system performs preliminary actions by collecting consumer preference data, purchasing history, and viewing habits before advertising delivery. This pre-processing of consumer information enables targeted ad selection and scheduling, ensuring that consumers receive relevant advertisements without requiring expensive broad-cast airtime purchases.
Solution Approach 2:
The advertising system segments the consumer base into distinct groups based on preferences, demographics, and behavior patterns. Each segment receives customized advertising content tailored to their specific interests, eliminating the need for expensive universal advertising and improving targeting accuracy while reducing overall advertising costs.
2Loss of information
If television is used for advertising, then rich multimedia content reaches a captive audience, but the device is not portable and consumers spend limited time viewing
Solution Approach 1:
The system transitions advertising delivery from the traditional television dimension to the mobile device dimension. By delivering ads to portable devices that consumers use continuously across multiple contexts and locations, the system extends audience reach and total viewing time beyond the limitations of fixed television viewing sessions.
Solution Approach 2:
The mobile advertising system leverages the universal nature of mobile devices that consumers carry and use for multiple purposes throughout the day. This multi-functional platform provides continuous access to advertising content across various situations, significantly increasing both audience reach and duration of exposure compared to dedicated television viewing.
3Loss of information
If uninvited files are delivered via web-based advertising, then advertising content can be delivered, but the files are not timely, not targeted, and provide limited feedback
Solution Approach 1:
The system implements comprehensive feedback mechanisms that track consumer interactions with advertisements, including views, clicks, and responses. This real-time feedback enables the system to adjust targeting parameters, optimize content delivery timing, and measure campaign effectiveness, ensuring that subsequent advertisements are more timely and better targeted to consumer preferences.
Solution Approach 2:
The advertising system dynamically adapts to changing consumer preferences and behaviors by continuously processing feedback data and adjusting targeting criteria. This dynamic approach ensures that advertising content remains timely and relevant, automatically updating delivery schedules and content selection based on real-time consumer response patterns.
Data Source
AI summary
A system for providing multimedia content. The system includes means for transmitting targeted multimedia content to customers via a telecommunications network; and automatically receiving and outputting the content on a mobile platform. In the illustrative embodiment, the system includes means for encoding, compressing and storing content on a server. An applet is transmitted from the server to each mobile platform. When executed at the mobile platform, the applet deciphers the content and retrieves a schedule with a playback time. The content is then played out without interrupting the user. The applet may include credit code which adds time to a SIM card on the mobile platform giving a user credit time to use the device for one or more functions (communication, games, etc.) at no additional charge. The applet may also include a bar code which when displayed to a third party vendor, allows the user to receive a discount on purchases of goods or services related to the ad. In the best mode, the mobile platform includes a cellular transceiver adapted for a GSM or CDMA network. The mobile platform stores data relating to the output of the content and sends this data on command back to the server. The server includes code for forwarding this feedback data to advertisers.