Mobile AR Shopping Displays via 3D Model Projection
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Solution Overview
Problem
Small retailers face challenges in providing an engaging shopping experience outside of business hours due to the capital-intensive nature of Intelligent Shop Window technologies, which include privacy concerns and high setup costs, and existing solutions do not effectively leverage mobile devices for augmented reality shopping.
Innovation Solution
A mobile application that enables consumers to view augmented reality shopping displays using a local client shopping application, allowing for data aggregation and consumer incentives, with visual image processing to provide two-dimensional projections of three-dimensional models, enabling e-commerce functions on mobile devices without the need for extensive hardware setup.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Duration of action of moving object
If Intelligent Shop Window technology is implemented, then product information can be provided to shoppers outside business hours, but capital costs and device complexity increase significantly
Solution Approach 1:
The patent uses mobile devices to capture images of physical shopping displays and creates virtual copies of these displays. The system generates three-dimensional models and two-dimensional projections that replicate the physical window display, allowing shoppers to view products remotely without requiring complex physical infrastructure at the store location.
Solution Approach 2:
The patent replaces the mechanical sensor and display hardware system with a software-based solution running on mobile devices. Instead of using eye-tracking sensors, projectors, and interactive screens mounted on windows, the system uses mobile device cameras, processors, and displays to achieve the same information delivery function.
2Loss of information
If Intelligent Shop Window technology is implemented, then product information can be displayed to shoppers, but privacy concerns arise due to public viewing
Solution Approach 1:
The patent introduces a mobile device as an intermediary between the physical shopping display and the shopper's eyes. The mobile device captures the display through its camera and presents the information privately on the device's screen, eliminating the need for public projection or display that could be observed by others.
3Loss of information
If sensors and display hardware are deployed for window shopping, then product information can be provided, but setup costs and manufacturing complexity increase
Solution Approach 1:
The patent leverages the universal mobile device already possessed by consumers for other purposes (communication, photography, etc.) and makes it multi-functional by adding shopping capabilities. The same device serves multiple functions, eliminating the need for dedicated shopping infrastructure.
Solution Approach 2:
The patent enables the mobile device to perform its own image processing and rendering functions locally. The device's processor handles three-dimensional model generation and two-dimensional projection without requiring external computing resources or complex backend infrastructure, making the system easier to deploy.
4Adaptability or versatility
If traditional online marketplace is used, then transaction flexibility is improved, but customer engagement and shopping experience quality deteriorate
Solution Approach 1:
The patent merges the advantages of physical shopping (visual inspection of real products in window displays) with the convenience of online shopping (remote access, flexible transactions). The system combines the authenticity of physical displays with the accessibility of digital platforms, creating a hybrid shopping experience.
Data Source
AI summary
A consumer user can perform a number of augmented reality shopping operations using a local client shopping application executable on a mobile device. Features related to implementations of the current subject matter can include, but are not limited to, the ability to view an augmented reality depiction of a shopping display using the mobile device and to execute various “e-commerce” functions accessible via the augmented reality depiction. Other features of the current subject matter can relate to preparation of the necessary three dimensional models and two dimensional projections of such models for viewing as an augmented reality view of the shopping display. Related methods, systems, articles of manufacture, and the like are described.