Mobile Billboard App for Location-Based Ad Targeting

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Solution Overview

Problem

Current advertising systems fail to provide a free-standing mobile application that links users to a remote Internet-based database for personalized advertisements based on user preferences, and they lack the ability to correlate these preferences with advertisers' geographical locations using GPS or cellular location technology.

Innovation Solution

A mobile billboard messaging app method that communicates with smartphones or tablets, using GPS or cellular location to display targeted advertisements based on user preferences such as gender, age group, and product/service needs, by linking users to a remote database and providing real-time promotions and coupons when they are within a preselected vicinity of advertisers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertising platforms use tracking algorithms or phishing methods to track consumer web site searches and visits, then advertising targeting capability is improved, but user privacy and security are compromised

Engineering Contradiction:

Improveadvertising targeting capabilityVSAvoiduser privacy and security

Core Design Contradiction:

Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces a mobile device as an intermediary between the user and advertising platforms. The mobile device collects location data locally and communicates with advertisers through a controlled interface, preventing direct tracking of user web browsing behavior while still enabling location-based advertising delivery

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent extracts the advertising delivery function from web-based tracking systems and relocates it to mobile device-based location services. By separating location-based ad delivery from web tracking, the system eliminates phishing and web tracking while maintaining advertising effectiveness

Inventive Principle:

Principle #2Taking out (Extraction)

2Ease of manufacture

If advertising systems provide random advertisements with web page links and email links, then advertising delivery is simplified, but advertising effectiveness and user relevance are reduced

Engineering Contradiction:

Improveadvertising delivery simplicityVSAvoidadvertising effectiveness

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by delivering advertisements based on the user's current geographic location rather than using a uniform random distribution approach. The mobile device determines local advertisers within a predetermined radius and delivers location-specific advertisements, making ads relevant to the user's immediate surroundings

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system performs preliminary action by pre-configuring advertising parameters including predetermined radius, advertiser selection criteria, and message content before the user reaches the location. This allows the advertising system to be ready to deliver relevant ads immediately when the user enters the target area

Inventive Principle:

Principle #10Preliminary action

3Speed

If mobile applications require constant network connection for advertising delivery, then real-time advertisement updates are achieved, but network dependency and energy consumption increase

Engineering Contradiction:

Improveadvertisement update speedVSAvoidnetwork dependency and energy consumption

Core Design Contradiction:

SpeedVSUse of energy by moving object

Solution Approach 1:

The patent implements periodic action by allowing the mobile application to store advertising data locally and update it at predetermined intervals or when specific conditions are met (such as entering a new location area). This reduces continuous network communication while maintaining relatively current advertising information

Inventive Principle:

Principle #19Periodic action

Solution Approach 2:

The mobile device performs self-service by storing advertising data locally and autonomously determining when to update based on location changes or time intervals. The device can deliver advertisements without requiring constant network connectivity, reducing energy consumption while maintaining advertising functionality

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS11823232B2Mobile billboard structure and platform method for smartphone app messaging system interface

Publication Date: 2023.11.21 BADENHOP HENRY PETER

AI summary

A method provides a mobile billboard messaging app and non-transitory computer readable electronic storage medium. The method includes a computer database electronically storing merchant/advertiser and user information in communication with a software application running in a mobile device of the user. The mobile device has GPS technology, a display screen and Internet connectivity. The method displays on the user's device messages from an advertiser that are logically related to user preferences when the user device is in a given location radius. Where a correlation is found, at least one message from the advertiser is displayed. The message is triggered when the device enters within the given radii from the advertiser. When triggered, the messaging app provides relevant real-time promotions, deals and coupons related to the user preferences. The mobile billboard displays target messages based on both the user's preferences and the user's geographical real-time location.