Mobile Client User Segmentation With Tailored Operating Settings
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Solution Overview
Problem
Client applications provide uniform experiences for all users, leading to suboptimal engagement and user churn due to frustration from mismatched skill levels and familiarity.
Innovation Solution
Implement a system for segmenting users based on their characteristics and interactions, allowing for personalized experiences by assigning users to segments with tailored settings, and dynamically updating these segments in real-time based on user events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a client application provides the same experience for all users, then device complexity is reduced and ease of operation is improved, but user engagement deteriorates and user churn increases due to mismatched skill levels
Solution Approach 1:
The patent segments users into different groups based on characteristics such as skill level, familiarity, and engagement patterns. Each segment receives a customized user experience tailored to their specific needs and capabilities, resolving the contradiction by maintaining operational simplicity while significantly improving user engagement through personalized content delivery.
Solution Approach 2:
The patent applies local quality by providing different experience characteristics to different user segments. Each segment receives customized settings, content, and interface elements appropriate to their skill level and preferences, allowing the application to maintain overall simplicity while delivering localized personalized experiences that enhance engagement without increasing overall system complexity.
2Productivity
If user experience is customized for different skill levels, then user engagement is improved, but device complexity and system resource requirements increase
Solution Approach 1:
The patent implements segmentation by dividing the user base into distinct groups based on measurable characteristics. This allows the system to manage complexity through organized categorization rather than individual customization for each user, improving engagement while controlling device complexity through structured segment-based approaches.
Solution Approach 2:
The patent applies universality by creating a multi-functional segmentation system that serves multiple purposes: user classification, experience customization, and resource optimization. This universal segmentation framework enables the system to achieve personalized experiences across diverse user needs without proportionally increasing device complexity, as the same segmentation infrastructure supports multiple customization functions.
3Loss of energy
If uniform experience is provided to all users, then system resource utilization is optimized, but user familiarity and skill development are adversely affected
Solution Approach 1:
The patent segments users to deliver customized experiences that adapt to their skill levels and familiarity. This segmentation approach optimizes resource utilization by grouping users with similar needs, allowing efficient resource allocation to segments rather than individual users, while simultaneously improving user familiarity through tailored content and progressive skill development pathways.
Solution Approach 2:
The patent applies parameter changes by dynamically adjusting experience parameters such as content difficulty, interface complexity, and feature availability based on user segment characteristics. This allows the system to maintain efficient resource utilization while adapting the user experience to different familiarity levels, enabling users to develop skills at their own pace without wasting resources on inappropriate content delivery.
Data Source
AI summary
In an aspect, first interaction data characterizing a first interaction of a user with a mobile device configured to operate an application client can be received. A plurality of segments of users of the application client can be determined, and each of the plurality of segments can be associated with one or more settings that characterize an operating parameter of the application client. The user can be assigned to a first segment of the determined plurality of segments based on a correspondence between a characteristic of the user and a characteristic associated with the first segment. The application client can be modified based on the one or more settings associated with the first segment. The modified application client can be provided for interaction by the user via the mobile device. Related systems, apparatus, techniques, and articles are also described.