Mobile Content Delivery System for Offline Measurement
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Solution Overview
Problem
The offline economy lacks effective methods to measure the impact of digital communication content on audience behavior due to the absence of a closed feedback loop, making it difficult to track and optimize content effectiveness, particularly in store environments where in-store purchases are not directly linked to content interaction.
Innovation Solution
A computer system and method for managing content delivery to mobile devices and displays, which computes response duration and selects content pieces not associated with previous comparisons, allowing for experimental units to evaluate content effectiveness by associating behavior data with content exposure, using principles of experimental design to randomize and balance content assignments and prevent confounding variables.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content is delivered to mobile devices in store environments, then audience reach and engagement opportunities are improved, but the ability to measure content impact on behavior deteriorates due to lack of closed feedback loop
Solution Approach 1:
The patent implements a feedback mechanism by tracking mobile device locations within store environments and correlating them with content exposure and subsequent purchase behaviors. The system collects data on which content was displayed to which device, where the device went afterward, and what purchases were made, creating a closed feedback loop that enables precise measurement of content effectiveness despite the offline setting.
2Ease of operation
If traditional content delivery methods are used without experimental design, then implementation simplicity is improved, but the ability to isolate and measure specific content effects deteriorates due to confounding variables
Solution Approach 1:
The patent segments the content delivery process into distinct experimental units with controlled variables. It divides content into different treatments (control vs. experimental), segments audience exposure by location and time, and separates measurement into distinct phases (exposure tracking, behavior tracking, correlation analysis). This segmentation allows isolation of specific content effects from confounding variables while maintaining operational feasibility.
3Measurement precision
If content exposure tracking is implemented to measure effectiveness, then measurement capability is improved, but system complexity and data processing requirements worsen
Solution Approach 1:
The patent employs mobile devices' existing GPS and communication capabilities for multiple functions: content delivery, location tracking, and behavior monitoring. By utilizing the universal functionality already present in mobile devices rather than adding specialized tracking hardware, the system achieves precise exposure tracking while minimizing additional system complexity and data processing requirements.
Data Source
AI summary
At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.