Mobile Content Tracking Platform for TV Audience Analytics
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Solution Overview
Problem
Current technologies lack an efficient method for tracking and analyzing media consumption and audience interaction with TV content, particularly in a mobile and social media context, limiting the ability to provide real-time feedback and targeted advertising.
Innovation Solution
A mobile content tracking platform that allows users to control their TV experience via a smartphone, tracking channel selections, and analyzing audience interaction through atmospherics data, including photos, audio, and GPS, to provide analytics for media producers and advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional TV remote control is used for channel selection, then basic media control is achieved, but audience interaction and real-time feedback tracking are insufficient
Solution Approach 1:
The mobile device serves multiple functions: it acts as a remote control for channel selection, collects atmospherics data (photos, audio, GPS), tracks media consumption, and provides real-time feedback. This multi-functional approach resolves the contradiction by making a single device perform both basic control and advanced interaction tasks.
Solution Approach 2:
The mobile device functions as an intermediary between the viewer and the media content. It captures data from the viewing environment, transmits it to the server, and enables bidirectional communication for real-time feedback and targeted advertising, thus resolving the interaction limitation without requiring complex direct TV integration.
2Loss of information
If comprehensive media consumption tracking is implemented, then real-time feedback and analytics are improved, but data collection and processing complexity increases
Solution Approach 1:
The data collection system is segmented into multiple independent components: photos capture device, audio recording device, GPS location device, and mobile device. Each component collects specific types of data independently, reducing the complexity of processing and integrating all data types while ensuring comprehensive tracking.
Solution Approach 2:
Instead of directly monitoring all media consumption data at the source, the system creates copies of viewing context data through photos, audio recordings, and GPS traces. These copies are then transmitted and analyzed, reducing the complexity of real-time processing while maintaining data accuracy for analytics.
3Ease of operation
If mobile device is used as remote controller, then ease of operation is improved, but reliability of channel selection control may be affected
Solution Approach 1:
The system implements feedback mechanisms where the mobile device receives confirmation that channel selection commands were successfully executed. This feedback loop ensures reliability by verifying that the remote control function works correctly, while maintaining the ease of operation through mobile device interface.
Data Source
AI summary
The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.