Mobile Device Crowd Control via Server-Side Content Delivery
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Solution Overview
Problem
Live events face challenges in engaging audience members and increasing purchasing habits, as conventional methods lack effective ways to connect with attendees through personalized and interactive experiences using their mobile devices.
Innovation Solution
A method and apparatus that identify and communicate with multiple mobile station devices in a venue, enabling customized content delivery and interactive experiences by treating each device as a pixel in a large digital display, allowing for synchronized lighting effects, games, and feedback mechanisms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional methods are used to engage audience members, then the event can be held with minimal technical infrastructure, but audience engagement and purchasing habits cannot be effectively increased
Solution Approach 1:
The system uses mobile devices that attendees already possess, making the system universally applicable without requiring specialized equipment. The mobile devices serve multiple functions: identification, content delivery, interaction interface, and feedback collection, eliminating the need for separate systems for each function.
Solution Approach 2:
The system leverages the attendee's own mobile device for interaction and content display, rather than requiring the venue to provide all display and interaction infrastructure. The mobile device becomes the personal interface for the attendee, reducing the technical burden on the venue while enhancing engagement capabilities.
2Adaptability or versatility
If personalized content is delivered to each mobile device, then audience engagement increases, but the complexity of content management and delivery increases
Solution Approach 1:
The system delivers customized content to each mobile device based on the attendee's specific characteristics, location, and preferences. Each attendee receives personalized content rather than a generic broadcast, creating a tailored experience that increases engagement while the automated system manages the complexity of individualization.
Solution Approach 2:
The system dynamically adjusts content parameters such as timing, type, and delivery method based on event context and attendee behavior. Content is delivered at optimal moments during the event, and the format can change based on real-time conditions, allowing personalized delivery without manual management of each variation.
3Stability of the object's composition
If synchronized content is transmitted to multiple mobile devices simultaneously, then audience experience is unified, but network bandwidth and transmission capacity requirements increase
Solution Approach 1:
The system segments content delivery by transmitting different types of information at different times and to different groups. Critical synchronized content (such as timing cues for light shows or coordinated activities) is delivered simultaneously to all devices, while other content can be delivered asynchronously or in groups, reducing overall bandwidth requirements while maintaining synchronization where needed.
Data Source
AI summary
A method and apparatus of communicating with multiple mobile station devices in a concerted effort is disclosed. According to one example method of operation content is provided to multiple mobile station devices in a pre-defined venue location. The method may also provide identifying the mobile station devices as being present at the pre-defined venue location via a server and initiating an application on the server that establishes a customized content delivery function utilized to deliver customized content to each of the identified mobile station devices. A command may be triggered to begin transmitting the customized content to each of the mobile station devices at a predetermined time and the customized content may be transmitted to each of the mobile station devices responsive to receiving the trigger command.