Mobile Data Management System for Targeted Content Delivery
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Solution Overview
Problem
Current mobile devices have not fully leveraged their capabilities for delivering targeted advertising and promotional content, failing to utilize the individuality of each device effectively.
Innovation Solution
A data management system for mobile devices that includes a communications module, a database module for matching user and customer data with geographic locations, and a priority module for scheduling content delivery, enabling personalized and targeted content delivery based on user-created content and geographic location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If mobile devices are used for traditional voice communication only, then device simplicity is maintained, but functionality and flexibility are limited
Solution Approach 1:
The patent applies multi-functionality by enabling mobile devices to handle not only voice communication but also additional data transfer capabilities, allowing the same device to perform multiple functions including voice calls, data transmission, and content delivery
2Adaptability or versatility
If vendors provide additional functionality to mobile devices, then customer flexibility increases, but the system complexity increases
Solution Approach 1:
The patent segments the system into distinct functional modules including a communications module for data transfer, a database module for storing and matching information, and a streaming module for content delivery, allowing each component to handle specific tasks independently
3Measurement precision
If generic advertising content is delivered to all mobile devices, then coverage is maximized, but targeting precision and user engagement decrease
Solution Approach 1:
The patent applies local quality by matching advertising content to specific users based on their individual characteristics, device properties, and geographic location, delivering customized content to each targeted user rather than generic content to all users
4Productivity
If content delivery is scheduled based on priority, then user engagement improves, but system complexity increases
Solution Approach 1:
The patent implements self-service through an automated priority module that autonomously schedules content delivery based on predefined criteria such as user preferences, device characteristics, and geographic location, without requiring manual intervention
Data Source
AI summary
A data management system for a mobile device includes a communications module storing content created by a user of the system for delivery to a customer. A database module is connected to the communications module, matching customer data with user data and an identified geographic location of the customer in three-dimensional space to calculate a target customer for content delivery. A streaming module is connected to the database module which serves the content to the target customer. A priority module is connected to the streaming module for prioritizing the delivery of content to the target customer. The priority module determines an appropriate schedule for the delivery of the content to the target customer. The streaming module sends a notification to the mobile device that the content is available. The priority module receives, and authenticates with the database module, a first authorization by the target customer to deliver the content.