Mobile Device Thermal and Scent Modification for Location-Based Advertising
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Solution Overview
Problem
Current mobile advertising is limited by its highly targeted nature, which deters advertisers from committing until a certain audience level is reached, and users find ads intrusive unless highly relevant, necessitating innovative methods to capture attention effectively.
Innovation Solution
The integration of location-based services and digital scent technology into mobile devices to modify their state, such as temperature and scent, to deliver targeted and engaging advertisements based on proximity to registered establishments, enhancing user attention and relevance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If mobile advertising uses highly targeted approach based on user preferences and location, then advertisement relevance to user is improved, but advertiser commitment level deteriorates due to insufficient audience reach
Solution Approach 1:
The system segments the advertising approach into two layers: broad geographic region targeting for audience reach, and highly specific location-based personalization for relevance. This allows advertisers to cast a wide net geographically while delivering personalized content to individuals within specific locations, resolving the contradiction between reach and relevance.
Solution Approach 2:
The patent applies local quality by delivering customized advertisement content based on specific local conditions (user location, nearby establishments, local preferences) while maintaining broad distribution capability. Each user receives locally-relevant advertisements tailored to their specific geographic context, achieving both wide reach and high relevance simultaneously.
2Adaptability or versatility
If mobile advertising delivers highly targeted content based on user behavior, then advertisement relevance is improved, but user intrusion level worsens by interrupting normal device use
Solution Approach 1:
The system delivers advertisements with local quality by tailoring content to specific user contexts (location, behavior, preferences) rather than generic mass advertising. This contextual relevance reduces perceived intrusion because ads are aligned with user needs and surroundings, making them less disruptive to normal device usage.
Solution Approach 2:
The advertising system dynamically adjusts content delivery based on real-time user context, location, and behavior. Rather than static intrusive ads, the system adapts advertisement timing, content, and delivery method to minimize disruption while maximizing relevance, resolving the contradiction between relevance and intrusion.
3Adaptability or versatility
If mobile devices implement location-based modifications to deliver advertisements, then user attention to advertisement is improved, but device complexity increases
Solution Approach 1:
The patent leverages existing multi-functional capabilities of mobile devices (GPS/location services, sensors, display, audio output) to deliver location-based advertisements. Rather than adding specialized hardware, the system repurposes existing device functions for advertising delivery, achieving enhanced user attention without proportionally increasing device complexity.
Solution Approach 2:
The system utilizes the mobile device's own built-in capabilities (location tracking, sensors, display) to deliver advertisements, making the device self-sufficient for this function. The device uses its inherent resources to provide location-based advertising without requiring extensive external infrastructure or complex additional components.
Data Source
AI summary
Disclosed are examples of performing mobile station modifications. According to one example a method may include transmitting a notification from a mobile station to an advertisement server and receiving at least one advertisement parameter at the mobile station responsive to the transmitted notification. The method may also include performing a modification to a current state of the mobile device based on the at least one advertisement parameter and a distance between the mobile station and at least one establishment registered with the advertisement server.