Mobile Device Input for Live Event Survey Data
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Advertisers and media companies face challenges in assessing the effectiveness of advertisements displayed at live events, as attendees may not be paying attention due to leaving their seats or being occupied with mobile devices, making it difficult to gauge the actual reach of the advertisements.
Innovation Solution
A system that uses mobile devices to collect data on attendee engagement by creating a unique ID associated with each device, allowing responses to visual cues displayed on screens, which are then correlated with seat information to track attention and demographic data, providing real-time feedback on advertisement effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisements are displayed on screens at live events, then advertisers can reach attendees, but it becomes difficult to measure actual advertisement effectiveness and attendee engagement
Solution Approach 1:
The patent introduces mobile devices as intermediary tools that attendees use to respond to visual cues. These devices serve as mediators between the advertisement display system and the measurement system, allowing indirect but accurate capture of engagement data without requiring direct observation of attendee attention
Solution Approach 2:
The system implements real-time feedback mechanisms where attendee responses to visual cues are immediately captured and processed. This feedback loop provides advertisers with actionable data about advertisement effectiveness, transforming the previously unmeasurable engagement into quantifiable metrics
2Measurement precision
If attendees use mobile devices during events, then they can be engaged with content, but advertisers cannot track whether attendees are paying attention to advertisements
Solution Approach 1:
The system enables attendees to self-report their engagement by responding to visual cues displayed on their own mobile devices. This self-service approach eliminates the need for complex external monitoring equipment while accurately capturing attention data, as attendees naturally interact with content that holds their interest
Solution Approach 2:
Mobile devices serve multiple functions: they are both the medium for displaying visual cues and the input device for capturing responses. This multi-functionality simplifies the overall system architecture by eliminating the need for separate measurement hardware, making the data collection process more accessible and easier to operate
3Loss of information
If the system collects detailed survey data from mobile devices, then advertisers gain insights into attendee demographics and engagement, but the system complexity and data processing requirements increase
Solution Approach 1:
The data collection system is segmented into modular components: visual cue display, response capture, demographic data collection, and analysis processing. This segmentation allows each component to handle specific tasks independently, reducing overall system complexity while comprehensively gathering advertisement effectiveness data
Solution Approach 2:
The system performs preliminary data processing and validation at the point of data collection from mobile devices. By preprocessing demographic and engagement data before it enters the main analysis system, the patent reduces the computational burden on central servers and simplifies downstream data processing requirements
Data Source
AI summary
A method is provided for interacting with audience members in an event, each of the potential attendees having available thereto a unique identifier. The method comprises creating, for an attendee, a unique ID (UID) on a mobile wireless device (MWD) by the steps of inputting to the MWD one of the unique identifiers, combining the obtained unique identifier with a UID time stamp at the time of creation of the UID; receiving with a server on a first wireless channel communications from the MWD; registering the UID at the physical location of the event; generating a visual query; displaying on the MWD response indicators; receiving at the server from the registered attendee a response, to the query over the first wireless channel; and storing in a database on the server the received response in association with the displayed query.