Mobile Device User Identifier Association for Audience Measurement
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Solution Overview
Problem
Conventional audience measurement techniques for promotional media content are prone to error and subjectivity, especially with the rise of digital technologies like DVRs, which complicates the accuracy of determining audience engagement and purchasing decisions.
Innovation Solution
Creating an association between a user identifier linked to a mobile device and the presentation of content, allowing for the detection of presentation events and subsequent predefined events, such as location or purchases, to accurately track audience interactions with promotional content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If manual audience measurement techniques are used, then implementation is simple, but measurement precision deteriorates due to error and subjectivity
Solution Approach 1:
The patent replaces manual mechanical recording methods with electronic automated detection systems. Mobile devices automatically detect content presentation events and transmit data electronically, eliminating the need for manual recording while significantly improving measurement precision and eliminating human subjectivity.
Solution Approach 2:
The patent introduces mobile devices as intermediaries between the content presentation and the measurement system. These devices automatically detect presentation events and serve as mediators that collect and transmit audience engagement data, replacing direct manual observation with automated intermediary detection.
2Measurement precision
If signal monitors are used to determine signal frequency, then objective measurement is improved, but device complexity increases
Solution Approach 1:
The patent makes mobile devices perform multiple functions: they serve as content presentation detectors, audience engagement trackers, and data transmission devices. This multi-functionality eliminates the need for separate specialized signal monitoring equipment, maintaining measurement accuracy while reducing overall system complexity.
Solution Approach 2:
The patent enables mobile devices to automatically detect content presentation events and transmit data without requiring separate monitoring infrastructure. The devices serve themselves by utilizing their existing sensors and connectivity to perform measurement functions, eliminating the need for additional complex monitoring equipment.
3Adaptability or versatility
If conventional audience measurement techniques are used with DVR technology, then adaptability to digital technology is maintained, but measurement precision deteriorates due to increased complexity
Solution Approach 1:
The patent creates a dynamic measurement system that automatically adapts to different content delivery methods (live TV, DVR, digital streaming). The mobile device detects presentation events regardless of the delivery mechanism, maintaining precision by dynamically adjusting to the specific digital technology being used rather than relying on static conventional methods.
Data Source
AI summary
Creating an association of a user identifier linked to a mobile device with the presentation of content. A computing device may create an association between the presentation of content on a presentation device and a user identifier linked to a mobile device in response to the presentation of content. The computing device may detect a presentation event which indicates a connection between a user identifier linked to the mobile device and the presentation of content. The computing device may then send a presentation event message to a network server. Subsequently, a predefined event may be detected via the mobile device, and in response, a predefined event message, including the user identifier linked to the mobile device and the predefined event, may be sent to the network server.