Personalized Mobile Directory Service with Pre-analyzed User Patterns
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Solution Overview
Problem
Conventional yellow page services for mobile terminals do not effectively consider individual user preferences, leading to inefficient advertising and difficulty in selecting desired businesses, as they provide general information without personalization.
Innovation Solution
A method and system for providing a customized phone directory service that utilizes user communication patterns and subscriber information to prioritize businesses based on user preferences, displaying detailed information and enabling interactions such as calls, product selection, and payment processing during the search process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional yellow page services provide general business information without personalization, then the service coverage is broad and simple to implement, but the advertising effectiveness is low and user convenience is poor
Solution Approach 1:
The system pre-analyzes user communication patterns (call frequency, duration, types of businesses contacted) and stores this data in advance. When a user searches for businesses, the system immediately retrieves and applies this pre-analyzed data to personalize results, avoiding real-time complex analysis while achieving personalized service
Solution Approach 2:
The system introduces communication pattern analysis as an intermediary layer between the user and business listings. This intermediary analyzes user behavior data and transforms it into personalized ranking criteria, mediating between general business data and individual user needs without requiring direct complex interaction
2Loss of information
If the system displays detailed product images and information during call connection, then user information needs are better met, but the interaction time and processing time increase
Solution Approach 1:
Product images, descriptions, and detailed information are prepared and pre-loaded in the system database before the user initiates a search or call. When the user views business listings or connects a call, this information is immediately displayed without requiring real-time generation or additional interaction time
Solution Approach 2:
The system automatically retrieves and displays relevant product information, images, and business details based on the user's search keywords and communication patterns, without requiring the user to manually request each piece of information or engage in extended interaction to obtain complete information
Data Source
AI summary
A method and system for providing a phone directory service to a user terminal in a mobile communication network are provided. The method includes displaying, when a search keyword for the phone directory service is input by a user, a business list including businesses corresponding to the search keyword on a screen of the user terminal, connecting a call connection with a business selected by the user among the businesses displayed on the screen, displaying at least one product image provided by the selected business on the screen during the call connection, displaying, if a desired product is selected by the user, order details for the selected product during the call connection, processing payment of the selected product during the call connection, and displaying details for the payment on the screen.