Wireless Mobile Display Systems for Targeted Advertising
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Solution Overview
Problem
Companies face challenges in ensuring that targeted audiences view their mail pieces amidst a flood of advertisements, as there is no effective way to increase interest in specific mail pieces over others, particularly in traditional and high-tech media forms.
Innovation Solution
A system that uses wireless mobile display systems on delivery vehicles to push geographically relevant and timely advertising information correlated with mail pieces, utilizing Intelligent Mail Barcode data and GPS technology to synchronize delivery with advertising, ensuring that recipients are exposed to targeted advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If companies use traditional advertising methods (billboards, television, radio, mail pieces), then advertising coverage is achieved, but the targeted audience cannot be assured to view the advertisements as they are discarded amongst junk mail
Solution Approach 1:
The patent combines the mail delivery system with an advertising delivery system by equipping delivery vehicles with wireless mobile display systems. The displays show advertising information correlated to mail pieces being delivered, merging two functions (mail delivery and advertising delivery) into a single integrated system. This ensures advertising viewability by leveraging the guaranteed delivery route while maintaining operational simplicity through unified vehicle operations.
Solution Approach 2:
The wireless mobile display system on delivery vehicles acts as an intermediary between the mail pieces and the targeted audience. The displays present advertising information that correlates to specific mail pieces being delivered, serving as a mediator that connects the physical mail delivery process with the advertising message delivery, ensuring the audience views the advertising in the context of receiving their mail.
2Loss of information
If advertising information is displayed on delivery vehicles, then advertising visibility to targeted audiences is increased, but system complexity increases due to integration of wireless displays and GPS technology
Solution Approach 1:
The delivery vehicle serves multiple functions: it delivers mail pieces and simultaneously delivers advertising information to targeted audiences along the delivery route. The wireless mobile display system is integrated into the existing delivery vehicle infrastructure, allowing the same vehicle and route to fulfill both mail delivery and advertising delivery functions, thereby reducing overall system complexity while improving information delivery.
Solution Approach 2:
Advertising information is pushed to the mobile display system in advance based on manifest data and predicted routes before the delivery vehicle departs. This preliminary action allows the system to pre-load and synchronize advertising content with the delivery schedule, reducing real-time processing requirements and simplifying the operational complexity of the integrated system.
3Adaptability or versatility
If advertising is pushed based on real-time GPS location and routes, then geographical relevance of advertising is improved, but data processing and synchronization complexity increases
Solution Approach 1:
The system determines predicted routes and synchronizes advertising information in advance based on manifest data before the delivery vehicle departs. This preliminary routing and content synchronization reduces the need for complex real-time GPS tracking and dynamic content adjustment, simplifying the real-time system while maintaining geographical relevance through pre-planned route-based advertising delivery.
Data Source
AI summary
Systems and methods are provided for pushing advertisement information from a host computer system to one or more delivery vehicles. Intelligent barcode data (IBD) from mailers is provided to the computer system. Physical mail pieces associated with the mailers are provided to a central processing plant, and manifest data is determined for the one or more delivery vehicles including IBD data from the mailers. The advertising information is pushed in real time to the one or more delivery vehicles from the computer system based on the manifest data and displayed on a display of a given vehicle. The content of the advertising information may be correlated with the delivery of the mail pieces being delivered using the IBD data.