Mobile Display Unit Spatio-Temporal Targeting
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Solution Overview
Problem
Existing outdoor display units, particularly mobile units, face challenges in determining optimal geographic areas and timing for information dissemination due to dynamic spatio-temporal characteristics and limitations in geodemographic data, leading to ineffective targeting and exposure of information.
Innovation Solution
A method and system that identify use characteristics of a mobile display unit in a first geographic area, determine similar geographic areas based on spatio-temporal aspects, and adjust the information to be displayed accordingly, using a combination of sensors, GPS, and facial recognition to collect and analyze data on pedestrian presence and demographics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If mobile display units are deployed in outdoor settings, then information exposure to pedestrians is improved, but the ability to accurately determine optimal geographic areas and timing deteriorates due to dynamic spatio-temporal characteristics and geodemographic data limitations
Solution Approach 1:
The patent replaces traditional geodemographic data analysis methods with a sensor-based system that directly measures spatio-temporal characteristics. Sensors mounted on mobile display units collect real-time data about pedestrian presence, environmental conditions, and operational parameters, substituting indirect data estimation with direct physical measurement to improve geographic area and timing determination accuracy
Solution Approach 2:
The system implements feedback loops where sensor data from mobile display units is continuously collected, analyzed, and used to adjust deployment strategies. The processor analyzes spatio-temporal characteristics and provides feedback on optimal geographic areas and timing, enabling continuous improvement of information exposure effectiveness based on actual measured conditions rather than static geodemographic data
2Measurement precision
If sensors, GPS, and facial recognition are used to collect and analyze data, then targeting precision is improved, but device complexity increases
Solution Approach 1:
The mobile display units serve multiple functions: they display information to pedestrians, collect sensor data about environmental conditions, track geographic location via GPS, and capture demographic information through facial recognition. This multi-functionality consolidates what would otherwise be separate systems into a single integrated platform, improving measurement precision without proportionally increasing overall system complexity
Solution Approach 2:
The patent merges multiple data collection technologies (sensors, GPS receivers, facial recognition cameras) into an integrated system mounted on mobile display units. The processor combines data from all these components to create a unified spatio-temporal profile, reducing the complexity that would arise from managing separate independent systems while maintaining high measurement precision
Data Source
AI summary
The present disclosure generally relates to determining parameters of use for an outdoor display unit, such as a mobile display unit, including for example a geographic area for use, a time/day of use, and/or information to be displayed by the outdoor display unit. Parameters of use may be determined based on use characteristics, including results, associated with information displayed by an outdoor display unit in a first geographic area having characteristics determined to be similar to those of a second geographic area. For example, the geographic areas may share one or more similar spatio-temporal aspects with one another. Based on these spatio-temporal aspects, a day/time when characteristics of the second geographic area are similar to those of the first geographic area may be identified. Information displayed at the second area may be determined based on the use characteristics, and the determined information may be displayed at the identified day/time.