Mobile Event Tracking Discrepancy Detection via Feedback Loop

Solution Overview

Problem

Existing mobile event tracking systems are prone to errors and information loss due to complex cascaded hierarchies, making it difficult to detect discrepancies in event tracking and accurately attribute user interactions to content publishers.

Innovation Solution

A computer system identifies event discrepancies by tracing the tracking URL path, retrieving event reports from the event tracking system, and comparing them with event postback messages to detect discrepancies and provide reports to content publishers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple systems are involved in the tracking of events associated with the content, then the tracking can be performed across different platforms and services, but the event postback message can get lost in the hierarchy and information loss occurs

Engineering Contradiction:

Improvetracking coverageVSAvoidevent tracking accuracy

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

The patent implements a feedback mechanism where the system compares event reports from the event tracking system with event postback messages received from content publisher systems. This feedback loop identifies discrepancies between what events were tracked and what postback messages were received, allowing the system to detect information loss and generate reports about the discrepancies.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent introduces an intermediary system that acts as a mediator between the event tracking system and content publisher systems. This intermediary receives both event reports and postback messages, performs comparison operations, and generates discrepancy reports. The intermediary isolates the complexity of multiple tracking systems while providing a unified view of tracking accuracy.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If multiple systems are involved in the tracking of events associated with the content, then the tracking can be performed across different platforms and services, but the system becomes error-prone and complex

Engineering Contradiction:

Improvetracking coverageVSAvoidtracking system complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts the complexity of comparing event tracking data from the individual tracking systems and places it in a separate discrepancy identification system. This extraction allows the original tracking systems to continue operating independently while the separate system handles the complex comparison and discrepancy analysis, reducing the operational complexity of each individual system.

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces an intermediary system that acts as a mediator between the event tracking system and content publisher systems. This intermediary receives both event reports and postback messages, performs comparison operations, and generates discrepancy reports. The intermediary isolates the complexity of multiple tracking systems while providing a unified view of tracking accuracy.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Ease of manufacture

If conventional techniques are used for event tracking, then the implementation is simple, but the system is unable to detect if there is loss of information during event tracking and which systems are causing the loss

Engineering Contradiction:

Improvesystem implementation easeVSAvoidinformation loss detection capability

Core Design Contradiction:

Ease of manufactureVSDifficulty of detecting and measuring

Solution Approach 1:

The patent implements a feedback mechanism where the system compares event reports from the event tracking system with event postback messages received from content publisher systems. This feedback loop identifies discrepancies between what events were tracked and what postback messages were received, allowing the system to detect information loss and generate reports about the discrepancies.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent introduces an intermediary system that acts as a mediator between the event tracking system and content publisher systems. This intermediary receives both event reports and postback messages, performs comparison operations, and generates discrepancy reports. The intermediary isolates the complexity of multiple tracking systems while providing a unified view of tracking accuracy.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS10331535B1Detecting discrepancy in mobile event tracking network

Publication Date: 2019.06.25 APPISOCIAL CO LTD

AI summary

A computer system identifies event discrepancies in an event tracking network. For a given event track-able content, the computer system identifies the event tracking system from its tracking URL. The computer system retrieves an event report from the event tracking system. The computer system also retrieves event postback messages from the content publisher and generates the event discrepancy report by comparing the data in the event report with the event postback messages.