Mobile Social Game System for Location-Based Advertising
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Solution Overview
Problem
Traditional advertising methods, such as newspapers and broadcast media, have declined in effectiveness with the rise of internet and mobile technology, making it difficult for advertisers to reach and engage consumers effectively.
Innovation Solution
A mobile social game system that uses GPS-enabled consumer devices to create immersive gaming experiences, allowing advertisers to target specific audiences, encourage physical interaction with retail sponsors, and offer redeemable rewards, thereby enhancing brand awareness and driving product purchases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional advertising media (newspapers, broadcast) are used, then advertisers can reach broad audiences, but effectiveness and consumer engagement have dramatically decreased
Solution Approach 1:
The patent introduces mobile devices and social gaming platforms as intermediaries between advertisers and consumers. Instead of direct traditional advertising, the system uses mobile games as a mediating environment where advertisements are integrated into gameplay, transforming the advertising delivery mechanism while maintaining broad reach and improving engagement through interactive experiences
Solution Approach 2:
The patent replaces passive traditional advertising mechanisms (newspapers, broadcast) with active digital mobile gaming systems. This substitution transitions from static, one-way communication to dynamic, interactive mobile-based advertising experiences that leverage GPS, social networking, and game mechanics to engage consumers actively rather than passively
2Ease of operation
If consumers are given control to select advertisements, then consumer satisfaction increases, but advertisers lose ability to deliver frequent and effective advertising
Solution Approach 1:
The patent creates a dynamic advertising system where consumers can control their advertising experience through game participation choices, yet the system adapts to deliver continuous advertising opportunities. The mobile gaming platform dynamically adjusts ad delivery based on game events, location, and social interactions, maintaining both consumer control and high advertising frequency through real-time system responsiveness
Solution Approach 2:
The patent implements periodic advertising delivery through game mechanics such as level completions, social interactions, and location-based triggers. Instead of continuous intrusive advertising, the system delivers advertising opportunities at periodic intervals naturally integrated into gameplay cycles, maintaining consumer control while ensuring frequent brand exposure through structured game events
3Loss of information
If advertisers use mobile technology for direct advertising, then trackable impressions and brand awareness improve, but consumer intrusion and disruption of user experience increase
Solution Approach 1:
The patent merges advertising delivery with mobile gaming experiences, combining brand promotion with entertainment value. Advertisements are integrated into game mechanics, storylines, and rewards rather than being separate intrusive elements, making the advertising experience cohesive and enjoyable while maintaining full trackability of user interactions and brand exposure
4Productivity
If advertisers want consumers to physically interact with retail sponsors, then offline engagement increases, but system complexity and coordination requirements increase
Solution Approach 1:
The patent implements feedback loops between mobile gaming activities and physical retail visits. The system tracks in-game actions, provides directional guidance to retail locations, and offers redeemable rewards that require physical store visits. This feedback mechanism coordinates complex offline-online interactions through a unified mobile platform that manages location tracking, reward validation, and cross-channel engagement seamlessly
Data Source
AI summary
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.