Mobile Gaming Advertising Using Beacons and Player Data
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Solution Overview
Problem
Existing mobile gaming systems lack effective methods for targeted advertising and engagement with players, limiting the ability to personalize and enhance user experience.
Innovation Solution
Implementing a system that integrates mobile gaming devices with casino servers and point-of-sale terminals to facilitate targeted advertising based on player behavior and preferences, utilizing beacon technology for proximity-based interactions and data analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If mobile gaming devices are integrated with casino servers and point-of-sale terminals for targeted advertising, then user engagement and personalization are enhanced, but device complexity and system integration requirements increase
Solution Approach 1:
The system is divided into distinct functional modules: mobile gaming device, casino server, point-of-sale terminal, and beacon system. Each component operates independently but communicates through standardized interfaces, allowing the personalization features to be implemented without requiring complete system redesign.
Solution Approach 2:
The mobile gaming device serves multiple functions: gaming operations, advertising display, data collection, and proximity detection via beacons. This multi-functionality reduces the need for separate dedicated devices for each function, thereby managing complexity while enhancing adaptability.
2Speed
If beacon technology is used for proximity-based interactions, then real-time targeted advertising is enabled, but energy consumption and data processing requirements increase
Solution Approach 1:
The beacon technology operates on periodic cycles, transmitting signals at intervals rather than continuously. The mobile gaming device checks for nearby beacons at discrete moments during gameplay or advertising cycles, enabling real-time responsiveness while minimizing continuous energy consumption.
Solution Approach 2:
The beacon system is passive and self-powered, emitting identification signals without requiring active processing power from the mobile gaming device. The device simply receives and processes these low-energy signals to determine proximity, reducing the energy burden on the mobile device.
3Loss of information
If player behavior data is collected and analyzed for targeted advertising, then advertising relevance is improved, but data privacy concerns and security requirements increase
Solution Approach 1:
Data collection is localized to specific contexts and purposes. The system collects only the minimum necessary behavior data relevant to advertising personalization, such as game preferences and spending patterns, while maintaining local data processing where possible to minimize transmission and storage of sensitive information.
Solution Approach 2:
The system implements feedback mechanisms where players can review and control their data collection preferences. Player responses to advertising and system adjustments based on this feedback create a closed loop that allows players to manage their privacy while still enabling personalized advertising when desired.
Data Source
AI summary
In various embodiments, promotions are featured on mobile gaming devices. Data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device. The data may include a first set of criteria identifying when the first promotion should be displayed.