Mobile Geofence Tracking for Moving Audience Data Capture
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Solution Overview
Problem
Conventional geofencing systems are unable to create and maintain mobile geofences around moving centers of interest, leading to loss of data collection when the target audience migrates away from a predetermined fixed position boundary.
Innovation Solution
A system and method that tracks the location of a mobile geofence center unit, allowing for the creation of moving geofence boundaries, which can be adjusted based on the type of mobile center unit, local environment, and other factors, enabling the capture of client device data within these dynamic boundaries.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If fixed position geofence boundaries are used, then data collection is maintained at stationary locations, but data collection is lost when the target audience migrates away from the predetermined position
Solution Approach 1:
The patent transforms static geofence boundaries into dynamic, mobile geofences that can move with the center of interest. The system continuously updates geofence positions based on real-time location data from mobile devices, allowing the geofence to adapt and follow moving targets such as events or gatherings, thereby maintaining data collection reliability while gaining adaptability to mobile scenarios
Solution Approach 2:
The patent introduces mobile devices as intermediary elements that serve dual functions: they are both the objects being tracked and the instruments used to define and update geofence boundaries. By using location data from mobile devices within the geofence to dynamically reposition the geofence itself, the system creates a self-adapting mechanism that resolves the contradiction between fixed boundaries and mobile tracking
2Adaptability or versatility
If the geofence center is allowed to move, then tracking of mobile centers of interest is enabled, but the complexity of maintaining accurate geofence boundaries increases
Solution Approach 1:
The patent implements a self-service mechanism where the geofence system automatically updates its own boundaries using location data from mobile devices that are already present within the geofence. Rather than requiring external control or complex manual boundary definition, the system uses the collective position data of devices within the geofence to automatically recalculate and adjust boundaries, reducing operational complexity while maintaining mobility
Solution Approach 2:
The patent employs continuous feedback loops where location data from mobile devices is constantly monitored and used to adjust geofence boundaries in real-time. This feedback mechanism allows the system to automatically adapt to movements of the center of interest without requiring complex manual intervention, as the system self-corrects based on incoming location data from tracked devices
3Measurement precision
If real-time tracking of mobile geofence center is implemented, then accurate mobile geofencing is achieved, but the amount of data processing and communication required increases
Solution Approach 1:
The patent makes mobile devices serve multiple functions: they are simultaneously the objects being tracked, the instruments for defining geofence boundaries, and the communication nodes for updating geofence positions. By leveraging the existing location tracking capabilities of mobile devices for dual purposes (tracking the user and defining the geofence), the system achieves real-time accuracy without proportionally increasing communication overhead, as the same location data serves multiple functions
Data Source
AI summary
A system and method are provided for mobile center geofencing. A geofencing node receives mobile center unit data communications including mobile center unit locations. The mobile center unit geographic location is positioned on a map, and geofence boundaries are created on the map around the mobile center unit geographic locations. In the case that the mobile center unit is a mobile media unit, capable of selectively projecting media messages, the mobile media unit geographic locations are cross-referenced to media projection information. The mobile center unit data being received may include mobile media unit geographic locations cross-referenced to time. Then, mobile media unit geographic locations may be cross-referenced to the media projection information with respect to the time. If the mobile media unit data receives media message projection selective enablement times, the media message projection enablement times are cross-referenced to mobile media unit geofence boundaries.