Mobile Device Location Fix Storage for Targeted Advertising
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Solution Overview
Problem
Advertisement providers face challenges in delivering targeted advertisements to mobile devices due to limitations in obtaining and processing location data in real-time, which affects the accuracy and relevance of advertisements shown to users.
Innovation Solution
Implementing systems and methods that utilize multiple location fix technologies to determine and store location data on mobile devices, allowing advertisement providers to select and transmit targeted advertisements based on these location fixes, either directly or through content providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If real-time location data is obtained and processed to select targeted advertisements, then advertisement relevance and response rates are improved, but time consumption and processing delays increase
Solution Approach 1:
The system pre-determines location fixes using multiple location fix technologies before advertisement selection is needed. These location fixes are stored in the mobile device, allowing the advertisement provider to quickly retrieve and use pre-computed location data for ad selection, eliminating real-time processing delays while maintaining location accuracy.
Solution Approach 2:
The system combines multiple location fix technologies (GPS, cellular triangulation, WiFi positioning) to determine location fixes. By merging multiple location determination methods, the system achieves more accurate and reliable location data that can be stored and reused for advertisement selection, resolving the contradiction between accuracy and processing time.
2Measurement precision
If multiple location fix technologies are executed to determine accurate location fixes, then location determination accuracy is improved, but device complexity and processing overhead increase
Solution Approach 1:
The system executes multiple location fix technologies in advance to determine location fixes, which are then stored in the mobile device. This preliminary computation approach allows the system to use multiple location technologies for accurate positioning without requiring complex real-time processing during advertisement selection, as the location data is already computed and stored.
3Productivity
If location data is obtained and processed quickly for advertisement delivery, then advertisement delivery speed is improved, but location accuracy and reliability may deteriorate
Solution Approach 1:
The system merges multiple location fix technologies (GPS, cellular, WiFi) to determine location fixes. By combining multiple independent location determination methods, the system achieves both speed and reliability - the location data can be quickly retrieved from storage while the multi-technology approach ensures high accuracy and reliability of the location information used for advertisement selection.
Data Source
AI summary
Systems and methods are provided for mobile device advertising. The system includes a mobile device, a content provider, and an advertisement provider. A plurality of location fix technologies is executed to determine a plurality of location fixes for the mobile device, and the plurality of location fixes is stored in the mobile device. A location request is received for the mobile device, the plurality of stored location fixes is retrieved from the mobile device, and the plurality of stored location fixes is sent to the content provider. The content provider receives the plurality of location fixes for the mobile device from the mobile device, forwards the plurality of location fixes to the advertisement provider, and transmits content to the mobile device. The advertisement provider selects an advertisement based on location fixes, and transmits the advertisement to the mobile device.