Mobile Device Location Determination for Targeted Content Delivery
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Solution Overview
Problem
Current electronic communication mechanisms, such as email and social networking sites, have limitations in providing asynchronous communication and content sharing, particularly in delivering location-relevant content to mobile devices effectively.
Innovation Solution
The system determines location information associated with mobile devices using GPS, cell-site triangulation, or IP address detection, enabling targeted content and advertising delivery by providing location-specific program guides, weather updates, and traffic information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If location information is determined automatically using GPS, cell-site triangulation, or IP address detection, then content delivery relevance is improved, but device complexity and energy consumption increase
Solution Approach 1:
The system segments location determination into multiple independent methods (GPS, cell-site triangulation, IP address detection), allowing the device to use different methods based on availability and accuracy requirements. This reduces overall system complexity by breaking down the complex location determination task into manageable, interchangeable components.
Solution Approach 2:
The system introduces an intermediary layer that automatically selects and manages different location determination methods. This intermediary handles the complexity of coordinating between GPS, cell towers, and IP address systems, shielding the user from complexity while maintaining high content delivery relevance.
2Measurement precision
If multiple location determination methods are used, then measurement precision is improved, but use of energy increases
Solution Approach 1:
The system applies partial action by using only the necessary location determination method for each situation. Instead of continuously running all location methods, it selectively activates GPS, cell-site triangulation, or IP address detection based on accuracy requirements and energy constraints, achieving sufficient location precision with minimal energy expenditure.
Solution Approach 2:
The system changes operational parameters by adjusting which location determination method is active based on current needs. It dynamically switches between low-energy methods (IP address) and high-precision methods (GPS) depending on the required location accuracy and available energy resources.
3Ease of operation
If location-specific content is provided, then user experience is improved, but information processing complexity increases
Solution Approach 1:
The system performs preliminary action by pre-organizing and tagging content with location metadata before delivery. Program guides, weather updates, and traffic information are preprocessed with location-specific identifiers, allowing the system to quickly match content to user location without complex real-time processing, thus improving user experience while managing complexity.
Data Source
AI summary
Techniques and mechanisms are provided for sending targeted content and data to mobile devices. Location information associated with a device is determined. In some instances, the location information is manually entered. In other instances, the location information is determined automatically from characteristics associated with the device. Location information can be obtained from global positioning system (GPS) data, cell-site triangulation, Internet Protocol (IP) address detection, etc. Content and advertising can be provided in a location relevant manner to the mobile device.