Mobile Media Projection Verification for GPS-Based Location Targeting
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Solution Overview
Problem
Existing systems for advertising and media distribution from mobile platforms lack effective tracking, verification, and targeting mechanisms, particularly for vehicular media, which are not accurately monitored or remotely verified, and do not account for optimal location selection.
Innovation Solution
A system and method utilizing a vehicle-mounted media projection subsystem with GPS and wireless communication, enabling remote activation and verification, and a targeting application that analyzes geographic and temporal factors to suggest optimal deployment locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS tracking and verification systems are implemented for mobile advertising platforms, then measurement precision and reliability improve, but device complexity increases
Solution Approach 1:
The patent combines GPS receiver, verifier device, and communication subsystem into an integrated mobile advertising platform system. The verifier device is embedded with both GPS receiver and communication subsystem, allowing location tracking and data transmission functions to be merged in a single unit, reducing overall system complexity while maintaining measurement precision.
Solution Approach 2:
The verifier device serves multiple functions: it determines geographic location via GPS, transmits location information via communication subsystem, and verifies advertising platform enablement. This multi-functional design reduces the number of separate components needed, addressing the complexity issue while maintaining precise location measurement.
2Reliability
If remote verification and continuous monitoring are implemented, then reliability improves, but use of energy increases
Solution Approach 1:
The system transmits location information periodically or at specific events (when advertising platform is enabled/disabled) rather than continuously. This periodic transmission approach maintains verification reliability by providing regular updates while significantly reducing energy consumption compared to continuous monitoring and transmission.
Solution Approach 2:
The verifier device automatically determines location and transmits information without requiring continuous human intervention or manual verification. The system self-monitors its own state and autonomously communicates with the server, maintaining reliability while minimizing energy usage through event-triggered rather than continuous operation.
3Productivity
If targeting mechanisms with geographic analysis are implemented, then advertising effectiveness improves, but device complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary that handles complex geographic analysis and target location determination. The mobile verifier device simply collects location data and transmits it to the server, which then performs the sophisticated geographic analysis and returns target location recommendations. This distributes complexity from the mobile device to the server infrastructure.
Solution Approach 2:
The system segments the advertising platform into distinct functional components: the mobile verifier device handles location tracking and data collection, while the server handles geographic analysis and target determination. This segmentation allows each component to be optimized independently, with the mobile device remaining relatively simple while the server handles the complex analytical functions.
4Measurement precision
If manual deployment verification with photographic evidence is required, then measurement precision improves, but loss of time increases
Solution Approach 1:
The patent replaces manual photographic verification with an automated electronic verification system. The GPS receiver automatically determines location coordinates, and the communication subsystem electronically transmits this data to the server, eliminating the need for manual photo taking, uploading, and verification. This substitution maintains verification accuracy through precise GPS measurement while dramatically reducing the time required.
Solution Approach 2:
The system performs automatic verification by having the verifier device self-determine its location via GPS and self-transmit the location data to the server. This automated self-verification process eliminates the need for human operators to manually verify deployment through photographs, maintaining measurement precision while reducing verification time and human intervention requirements.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables accurate, continuous, and remotely verified media presentation, allowing for selective deployment to high-value locations, enhancing advertising effectiveness and vehicle protection.
Implementation Method 1
a GPS receiver to determine the mobile platform location
Implementation Method 2
a communication subsystem to transmit the verification information to the server
Data Source
AI summary
A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.