Mobile Media Projection Verification for Location-Targeted Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing systems for advertising and media distribution on mobile platforms lack effective tracking, verification, and targeting mechanisms, particularly for outdoor advertising, as they fail to accurately record and verify the time and location of media presentation and do not allow for remote enablement without human intervention.
Innovation Solution
A system comprising a vehicle cover with integrated mobile phone software that deploys and retracts a roof-mounted advertising device using GPS, Bluetooth, or WiFi, enabling remote activation and verification of media presentation, along with a method for determining and weighting target locations based on geographic and temporal factors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS tracking and verification systems are implemented, then media presentation tracking accuracy is improved, but device complexity increases
Solution Approach 1:
The patent combines GPS receiver, verifier, and media projection subsystem into an integrated mobile platform system. The GPS tracking, verification, and media delivery functions are merged into a unified system that operates through a single mobile device, reducing overall system complexity while maintaining tracking accuracy.
Solution Approach 2:
The mobile platform serves multiple functions: it acts as a GPS receiver for location tracking, a verifier for validating media presentation, and a media projection subsystem for delivering content. This multi-functionality eliminates the need for separate dedicated devices for each function, reducing device complexity while improving tracking precision.
2Ease of operation
If remote deployment and activation capabilities are added, then ease of operation is improved, but device complexity increases
Solution Approach 1:
The system enables self-service deployment where the mobile platform automatically performs verification and activation functions without requiring manual human intervention. The GPS receiver and verifier work autonomously to track and confirm media presentation, allowing remote deployment while keeping operational complexity manageable through automation.
3Productivity
If automated verification without human intervention is implemented, then productivity is improved, but reliability decreases
Solution Approach 1:
The system implements a feedback mechanism where the GPS receiver continuously monitors location and the verifier validates media presentation data, providing real-time feedback to ensure accurate tracking. This automated feedback loop maintains verification accuracy while improving productivity by eliminating manual review processes.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution allows for accurate tracking and verification of media presentation, enabling selective and targeted advertising, expanding market share by ensuring media is presented in optimal locations while providing vehicle protection and remote operation.
Implementation Method 1
A GPS receiver determines the geographic location of the mobile platform
Implementation Method 2
A camera provides images of the geographic location
Data Source
AI summary
A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.