Targeted Ad Delivery in Mobile Messaging via Intermediary Service
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Solution Overview
Problem
There is currently no effective advertising solution for reaching users of mobile messaging services, despite the growing importance of mobile devices as information and content access devices, and the increasing number of mobile messages sent worldwide.
Innovation Solution
A system and method for serving targeted advertisements over mobile messaging services, which includes a processor, memory, and interface to communicate with mobile network operators, allowing for the retrieval and delivery of targeted ads within mobile messages based on user behavior and message content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If mobile messaging services are used to deliver digital content, then user engagement and message volume increase, but there is no effective advertising solution to reach users
Solution Approach 1:
The patent introduces an advertising service as an intermediary component that sits between the mobile messaging infrastructure and advertisers. This service receives ad requests, processes them against user profiles and message content, and returns targeted advertisements to be inserted into messages. The intermediary enables advertising functionality without disrupting the existing messaging flow, resolving the contradiction between maintaining messaging productivity and adding advertising versatility.
Solution Approach 2:
The advertising service is designed to work with multiple types of mobile messages (SMS, MMS, email, instant messaging) and supports various advertising formats and targeting methods. By creating a universal advertising platform that can adapt to different message types and delivery channels, the system enables advertising capability across the entire mobile messaging ecosystem while maintaining the original messaging functionality.
2Productivity
If targeted advertisements are inserted into mobile messages, then revenue streams are increased, but message content and delivery complexity increase
Solution Approach 1:
The patent segments the advertising system into distinct modular components: an advertising service that handles ad selection and targeting, a message processing component that inserts ads into messages, and a user profile database that stores targeting information. This segmentation allows each component to perform its function independently, reducing overall system complexity while enabling targeted advertising and revenue generation.
Solution Approach 2:
The system performs preliminary actions by pre-processing user profiles, message content, and ad criteria before actual message delivery. User profiles are prepared in advance with relevant attributes for targeting, and ad selection is made based on pre-analyzed message content and user characteristics. This preliminary processing simplifies the real-time message delivery process while maintaining sophisticated targeting capabilities.
3Adaptability or versatility
If advertisements are delivered through mobile messaging services, then advertising reach is expanded, but user experience may be degraded
Solution Approach 1:
The patent applies local quality by making advertising insertion selective and context-dependent rather than universal. Ads are inserted only into specific message types, at specific locations within messages, and only when targeting criteria are met. This localized approach ensures that advertising reach is expanded in appropriate contexts while preserving user experience in messages where advertising would be inappropriate or disruptive.
Solution Approach 2:
The system incorporates feedback mechanisms where user interactions with advertisements (clicks, ignores, complaints) are tracked and used to adjust future ad selection and insertion decisions. This feedback loop allows the system to learn from user responses and optimize advertising delivery to maximize reach while minimizing negative impact on user experience through iterative improvement.
Data Source
AI summary
A system is described for serving targeted advertisements over mobile messaging services. The system may include a processor, a memory and an interface. The memory may store a request for an advertisement and an advertisement. The interface may be operatively connected to the memory and the processor and may communicate with mobile network operators. The mobile network operators may be capable of providing mobile services users. The processor may be operatively connected to the interface and the memory and may receive a request for an advertisement from a mobile network operator via the interface. The request for an advertisement may be related to a mobile message sent from a first user to a second user via the mobile network operator. The processor may retrieve an advertisement based on the request for an advertisement. The processor may communicate the advertisement to the mobile network operator via the interface.