Mobile Network Service Parameter Control for Localized Advertising
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Solution Overview
Problem
Current methods for controlling service parameters in mobile networks do not effectively address the need for location-based, globally applicable advertising and customer binding measures for enterprises, as they lack flexibility and efficiency in adjusting charges and communication services based on a subscriber's position within a cellular network.
Innovation Solution
A method where a mobile network sets up a preferred area with adjustable service parameters, allowing subscribers to receive an identifier that activates reduced or free communication services when within that area, enabling institutions to offer sponsored or discounted communication services, such as SMS or voice calls, by allocating specific radio cells for communication connections.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If location-based service parameter control is implemented using existing mobile network methods, then service differentiation is achieved, but the system lacks flexibility for global advertising and customer binding measures
Solution Approach 1:
The service area is divided into multiple preferred areas, each with independently adjustable service parameters. This segmentation allows different advertising and customer binding measures to be implemented in different locations without affecting the entire network, providing flexibility while maintaining manageable system complexity through modular configuration.
Solution Approach 2:
Different service parameters are applied to different preferred areas based on local requirements. Each area can have customized charging rates, service types, and communication parameters tailored to specific advertising campaigns or customer binding initiatives, enabling localized marketing strategies without overriding the entire network configuration.
2Ease of operation
If separately adjustable service parameters are implemented for different locations, then customer engagement improves, but the device complexity and configuration difficulty increase
Solution Approach 1:
Service parameters are pre-configured for multiple preferred areas before actual use. The system allows administrators to set up charging rates, service types, and communication parameters in advance for different locations, reducing configuration difficulty when implementing new advertising campaigns or customer binding measures without requiring complex real-time adjustments.
3Adaptability or versatility
If traditional fee structure control is used, then network management is simplified, but the ability to provide reduced or free communication services in specific areas is limited
Solution Approach 1:
The system dynamically adjusts service parameters including charging rates and service types based on the subscriber's current preferred area. This allows reduced or free communication services to be automatically provided in specific locations while maintaining standard services elsewhere, with the network automatically adapting to the subscriber's location without requiring complex manual management interventions.
Data Source
AI summary
A method of enabling to mobile subscribers adjustable communication service parameters, such as lower charging rates, conditioned to a localised service area, and possibly in relation with a third party or institution. The subscriber receives an identifier (eg. a voucher or code) that he communicates to the operator, by means of e.g. an SMS, and triggers the desired activation, before or during the initiation of a communication. The mobile network indicates to the subscriber via the mobile terminal and by means of acoustic, visual or voice announcements before, during or at the end of the communication, different aspects related to the activation. This institution is related location, may be partly enabling and subsidising these communications, possibly by means of advertisements delivered to the subscriber. These parameters may remain enabled for a limited time, being dynamically revoked when the subscriber leaves the area, with the termination of ongoing communications, an appropriate explanatory acoustic/visual indication and voice message optionally taking then place.