Personalized Mobile Notification Hub for Privacy-Preserving Ad Targeting
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Solution Overview
Problem
Existing mobile wireless communications systems lack the ability to provide personalized notifications, such as advertisements, to users while maintaining their privacy by keeping personal information within a protected computing environment and preventing access to advertisers.
Innovation Solution
A communications system comprising a mobile wireless communications device, a network server within a protected computer network, and a notification server that generates personalized notifications by filling placeholders in generic advertisements with user-specific information, ensuring that personal data remains private and inaccessible to advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If personalized advertising information is transmitted to mobile devices, then advertising effectiveness is improved, but user privacy is compromised
Solution Approach 1:
A hub entity acts as an intermediary between advertisers and mobile devices, receiving advertising information from advertisers and distributing personalized advertisements to users without exposing user personal information to advertisers. The hub entity maintains user data in a protected computing environment and uses it only to personalize advertisements locally, preventing direct access to user privacy while achieving targeted advertising effectiveness.
2Adaptability or versatility
If user personal information is collected and processed, then targeted advertising capability is improved, but information security is worsened
Solution Approach 1:
The system segments the advertising delivery process into separate functional components: the hub entity stores and processes user personal information in a protected computing environment, while mobile devices receive only personalized advertisement content. This segmentation allows targeted advertising capability to be achieved through local processing at the hub, while information security is maintained by keeping sensitive data isolated in a protected environment that advertisers cannot access.
3Measurement precision
If advertising information is directed to specific users, then advertising precision is improved, but system complexity increases
Solution Approach 1:
The system merges the functions of user data management, advertisement personalization, and distribution into a single hub entity. This consolidation achieves precise targeted advertising by centralizing the processing of user information and advertisement content in one location, while simplifying the overall system architecture compared to having multiple distributed systems. The hub entity handles all complex operations of matching user profiles with appropriate advertisements, reducing the complexity burden on individual mobile devices and advertiser systems.
Data Source
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AI summary
A communications system may include at least one mobile wireless communications device associated with a respective user, a network server within a protected computer network, and a notification server outside of the protected computer network for generating generic notifications. The network server may be for storing within the protected computer network personalizing information for the user of the at least one wireless communications device, receiving generic notifications from the notification server, and generating and sending to the at least one wireless communications device personalized notifications based upon the personalizing information and the generic notifications.