Mobile Offer Targeting via Non-Gaming Interest Data
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Solution Overview
Problem
Current player tracking systems in wagering gaming environments lack comprehensive data on user preferences, making it difficult to identify and offer relevant gaming opportunities to users.
Innovation Solution
A gaming system that collects user interest data from mobile devices through non-gaming software applications, analyzes this data to match user interests with available gaming opportunities, and sends targeted offer messages to users based on their preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If player tracking systems rely only on data gathered from wagering activity at the casino, then the system complexity remains low, but the comprehensiveness of user preference definition is insufficient
Solution Approach 1:
The patent introduces mobile devices as intermediary data collection points between users and the casino tracking system. The mobile device collects interest data from non-gaming applications and acts as a mediator to transmit this data to the casino's player tracking system, enabling comprehensive user preference capture without requiring complex changes to the core casino system architecture.
Solution Approach 2:
The system leverages the universal presence of mobile devices in users' daily lives to collect data from multiple sources (gaming and non-gaming applications). This multi-functional approach allows the casino system to gather comprehensive user interest data through existing mobile ecosystems rather than requiring dedicated specialized tracking infrastructure.
2Measurement precision
If the system collects user interest data from multiple non-gaming applications, then the accuracy of user interest identification improves, but the difficulty of data processing increases
Solution Approach 1:
The patent segments the data processing task by collecting and initially processing data at the mobile device level before transmission to the casino system. The mobile device filters and prepares interest data from multiple applications, dividing the complex processing workload into manageable segments that reduce the burden on the casino's central processing systems.
Solution Approach 2:
The system performs preliminary data collection and initial processing actions at the mobile device before the data reaches the casino. By pre-processing the data locally (collecting, filtering, and formatting interest data from non-gaming applications), the system reduces the complexity of subsequent central processing and enables more accurate user interest identification.
3Productivity
If the system provides targeted offers based on comprehensive user interest data, then user engagement improves, but the system complexity increases
Solution Approach 1:
The mobile device serves as an intermediary that handles the complexity of collecting, storing, and preparing user interest data from multiple applications. This intermediary function allows the casino's targeting system to receive pre-processed data and focus on generating appropriate offers, distributing the system complexity across the mobile device and casino system rather than concentrating it all at the casino.
Solution Approach 2:
The system performs preliminary data collection and processing actions at the mobile device before offer generation. By pre-collecting and organizing user interest data from non-gaming applications in advance, the system enables more effective targeted offers to be generated at the casino without requiring complex real-time processing, thus improving user engagement while managing system complexity.
Data Source
AI summary
Provided is a server that includes a processor circuit and a memory coupled to the processor circuit. The memory includes computer program instructions that, when executed by the processor circuit, cause the server to perform operations including receiving user interest data that includes data corresponding to user-specific interests of a user. Operations may include comparing the user interest data to a gaming opportunity that is provided by a gaming operator that operates gaming devices. Operations may include responsive to determining that the user interest data corresponds to the gaming opportunity, causing a targeted offer message that corresponds to the gaming opportunity to be sent to the user.