Mobile Operator-Based Application Store Curation

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Solution Overview

Problem

Mobile operators are unable to effectively identify and promote mobile applications that are of particular interest to their users within existing online application stores.

Innovation Solution

A system that determines the mobile operator associated with a mobile computing device and provides a curated set of mobile applications, along with metadata and branding, to enable targeted promotion and selection of applications based on the operator's preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If existing online application stores are used, then a wide variety of mobile applications are available, but mobile operators are unable to identify or promote applications of particular interest to their users

Engineering Contradiction:
Improveoperator customization capabilityVSAvoidoperator-user relationship information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments the application store experience by mobile operator, creating separate curated collections for each operator. The system divides the universal application pool into operator-specific subsets based on operator identifiers extracted from device information, allowing each operator to have customized application recommendations and promotions while maintaining access to the broader store.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces mobile operator identifiers as an intermediary layer between the user device and the application store system. By extracting operator information (such as IMSI, MCC, MNC) from device data and using it to query operator-specific application collections, the system enables operators to influence application visibility and promotion without direct user-operator interaction.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If mobile operators want to promote specific applications, then user engagement can be enhanced, but the system complexity increases

Engineering Contradiction:
Improveapplication promotion effectivenessVSAvoidsystem architecture complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements a universal application store platform that serves multiple functions: it acts as a general marketplace for all applications while simultaneously providing operator-specific curation and promotion capabilities. The same core infrastructure handles both universal application browsing and operator-targeted promotion, eliminating the need for separate systems and reducing overall complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent performs preliminary extraction and storage of mobile operator identifiers from device information before application queries are processed. By pre-processing device data to obtain operator identifiers and pre-organizing applications into operator-specific collections, the system reduces real-time processing complexity when handling application requests and promotions.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8166106B2Targeting applications based on mobile operator
Publication Date: 2012.04.24 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8166106B2 patent drawing
  • US8166106B2 patent drawing
  • US8166106B2 patent drawing

AI summary

Filtering mobile applications in a mobile applications store based on a determined mobile operator associated with a mobile computing device. Mobile operators select mobile applications to be made available to mobile computing devices associated with the mobile operators. Users visit the online mobile applications store via the mobile computing devices. During the visits, the mobile operators associated with the mobile computing device are determined. The mobile applications selected by the mobile operators are presented to the mobile computing devices. In some embodiments, branding content from the mobile operators is provided to the mobile computing device when presenting the filtered mobile applications.