Mobile Ordering Queue System for In-Store Counter Workflow

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Solution Overview

Problem

In-store customer assistance counters face inefficiencies due to customers waiting in line for service and attendants experiencing idle periods, leading to customer frustration and dissatisfaction, as well as challenges in managing workflow peaks and troughs.

Innovation Solution

A mobile application allows customers to place orders at in-store counters, estimate completion times, and choose pickup times, enabling orders to be placed in a transaction terminal queue, with real-time status updates, allowing customers to shop freely and attendants to manage workflows more effectively.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If customers wait in line at the counter to place orders, then order placement occurs in sequence, but customer wait time increases and customer satisfaction decreases

Engineering Contradiction:
Improvecustomer wait timeVSAvoidcustomer convenience
Core Design Contradiction:
Loss of timeVSEase of operation

Solution Approach 1:

The system allows customers to place orders in advance using mobile devices before reaching the counter. Orders are submitted to a queue system that processes them sequentially, eliminating the need for customers to wait in physical line while maintaining orderly processing of requests.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

A mobile application and queue management system act as intermediaries between customers and counter staff. The system receives orders from customers' mobile devices, manages the queue, and transmits orders to the counter, eliminating direct customer-counter interaction during peak times and reducing wait times.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If attendants work at the counter continuously, then service is provided when needed, but attendants experience idle periods when no customers are waiting

Engineering Contradiction:
Improveattendant utilizationVSAvoidattendant idle time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

Orders are placed in advance through the mobile application before customers arrive at the counter. This allows attendants to prepare for upcoming orders during what would traditionally be idle periods, smoothing out workload fluctuations and improving overall utilization.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The queue management system provides real-time feedback to attendants about upcoming orders and current queue status. This allows attendants to anticipate peak periods and prepare accordingly, optimizing their workflow and reducing idle time between customer interactions.

Inventive Principle:
Principle #23Feedback

3Reliability

If customers must stay near the counter to hear their service numbers, then they can be served in sequence, but customer mobility is restricted and frustration increases

Engineering Contradiction:
Improveservice delivery reliabilityVSAvoidcustomer freedom of movement
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system replaces the mechanical notification system (service numbers called aloud) with electronic notifications delivered to customers' mobile devices. This allows customers to receive order status updates and notifications remotely without needing to physically stay near the counter, maintaining reliable service delivery while enabling customer mobility.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

4Manufacturing precision

If orders are processed sequentially at the counter, then order accuracy is maintained, but processing speed decreases during peak periods

Engineering Contradiction:
Improveorder accuracyVSAvoidorder processing speed
Core Design Contradiction:
Manufacturing precisionVSProductivity

Solution Approach 1:

The order processing system is segmented into distinct phases: order placement through mobile application, queue management and prioritization, and fulfillment at the counter. This segmentation allows parallel processing of multiple orders through the system while maintaining sequential accuracy at the fulfillment stage, improving overall processing speed without sacrificing order accuracy.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS20230136401A1In-store mobile ordering service
Publication Date: 2023.05.04 NCR VOYIX CORP
  • US20230136401A1 patent drawing
  • US20230136401A1 patent drawing
  • US20230136401A1 patent drawing

AI summary

A customer order is received and associated with a list of items being ordered from an in-store counter of a store. An estimated time of preparing the order by attendants of the in-store counter is calculated. The customer selects a time to pickup the order after presented with the estimated required time to fulfill and prepare the order. The order is placed on behalf of the customer with the store. Status updates for the order are sent to the customer on a customer-operated device. Once the status of the order indicates the order is completed, the customer travels to the in-store counter within the store and picks up the order.