Mobile Payment Offer Validation via Optically Readable Codes
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Solution Overview
Problem
Current technologies fail to provide personalized and relevant in-store purchase offers to customers based on their shopping behavior and preferences, and lack real-time validation mechanisms for these offers, leading to missed sales opportunities and ineffective customer engagement.
Innovation Solution
A system that uses optically readable codes displayed on mobile devices to validate and verify purchase offers, allowing customers to take advantage of discounts or second purchase offers across different stores, and automatically deactivates alarm tags or opens exit gates, leveraging event data from completed payment transactions to enhance the shopping experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If QR codes and mobile applications are used to provide promotional information and connect customers to social networking accounts, then customer engagement and information delivery are improved, but the system lacks real-time validation mechanisms for purchase offers
Solution Approach 1:
The system generates and provides purchase offers to customers before they complete their transaction, allowing the offers to be validated against the actual purchase. This preliminary provision of offers enables real-time validation by comparing the offered items with the items being purchased at checkout.
Solution Approach 2:
The system validates purchase offers by comparing the offered items with the items actually purchased, creating a feedback loop that ensures offer reliability. This validation mechanism provides real-time confirmation that the promotional offers are being applied correctly to the customer's transaction.
2Productivity
If scan and buy applications eliminate checkout lines and enable real-time purchasing, then shopping efficiency is improved, but retailers lose the ability to provide personalized in-store offers based on shopping behavior
Solution Approach 1:
The system segments the shopping process into distinct phases: browsing/scanning items, receiving personalized offers based on scanned items, and validating offers at checkout. This segmentation allows the system to maintain personalized offer capabilities while preserving the efficiency of scan-and-buy applications.
Solution Approach 2:
The system dynamically generates purchase offers based on the items a customer is currently scanning or has in their virtual cart. This dynamic offer generation adapts to the customer's real-time shopping behavior, providing personalized recommendations and promotions without requiring traditional checkout procedures.
3Ease of operation
If customers can purchase items without presenting them to a point-of-sale terminal, then shopping convenience is improved, but the system lacks mechanisms to validate discounts and offers across different stores
Solution Approach 1:
The system creates a universal validation mechanism that works across multiple stores and different purchasing methods. The purchase offer validation system can verify discounts and promotions regardless of whether items were scanned traditionally or through mobile applications, enabling cross-store offer validity.
Solution Approach 2:
The system introduces an intermediary validation layer that sits between the customer's mobile application and the point-of-sale systems across different stores. This intermediary validates purchase offers by comparing them against the actual transaction, ensuring offer authenticity and enabling cross-store recognition of promotional items.
4Loss of information
If retailers use QR codes to direct customers to mobile e-commerce sites and promotional content, then marketing reach is improved, but there is no real-time verification that customers are authorized to take advantage of offered discounts
Solution Approach 1:
The system provides purchase offers to customers before they complete their transaction, allowing validation to occur in real-time during the checkout process. This preliminary provision enables the system to verify authorization by comparing the offered discounts against the actual items being purchased and the customer's eligibility.
Data Source
AI summary
The present invention relates to a system, methods and computer program products for verifying a completed payment transaction and provide purchase offers. A control system is configured to receive, from a mobile device, event data indicating that the consumer has completed a payment transaction including the purchase of at least one product of a purchase offer available at a first store and then subsequently provide a subsequent second purchase offer. The subsequent purchase offer may be created at least partly based on previously obtained event data. An optically readable code may then be used for verifying the second purchase offer in a second store different from the first store.