Mobile Platform Media Projection for Predictive Parking

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Solution Overview

Problem

The challenge is to effectively monitor and direct automotive vehicles equipped with media projection systems and WLAN/WPAN access points to vacant parking locations, while also measuring the exposure and efficacy of the media projections and communication services.

Innovation Solution

A system and method that utilize a combination of media projection subsystems, monitoring subsystems, communications subsystems, and GPS technology to measure public exposure, predict vacant parking locations, and adjust media values and communication statistics based on exposure and location factors.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If parking spots are limited to one or two hours only in desirable advertising locations, then advertising space availability is improved, but media projection duration and operational efficiency deteriorate

Engineering Contradiction:

Improveadvertising space availabilityVSAvoidmedia projection duration

Core Design Contradiction:

Area of stationary objectVSDuration of action of moving object

Solution Approach 1:

The system performs preliminary actions by predicting vacant parking locations in advance using historical data and current status information. The media projection system is directed to these predicted locations before they become occupied, ensuring continuous advertising operations without interruption when parking spots fill up.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system dynamically adjusts parking location selection based on real-time conditions. It monitors current parking spot availability, media projection efficacy, and exposure measurements to continuously optimize which locations the vehicle should target next, adapting to changing urban environments and parking patterns.

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If the vehicle frequently changes parking spots to maintain advertising effectiveness, then advertising reach is improved, but operational complexity and time burden increase

Engineering Contradiction:

Improveadvertising reachVSAvoidoperational complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system serves itself by automatically selecting optimal parking locations and directing the vehicle there. The autonomous vehicle uses the predicted vacant parking locations data to navigate and park independently, eliminating the need for manual intervention and reducing operational complexity while maintaining high advertising reach.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system incorporates feedback loops where media projection efficacy and exposure measurements from each parking location are analyzed. This feedback informs the prediction model to improve future location selections, creating a self-optimizing system that reduces operational complexity through learned patterns.

Inventive Principle:

Principle #23Feedback

3Ease of operation

If parking locations are selected based on general desirability without considering visibility, then ease of location selection is improved, but media projection effectiveness deteriorates

Engineering Contradiction:

Improvelocation selection easeVSAvoidmedia projection effectiveness

Core Design Contradiction:

Ease of operationVSMeasurement precision

Solution Approach 1:

The system applies local quality assessment by evaluating specific visibility characteristics of each potential parking location. Rather than treating all locations uniformly, it analyzes local factors such as line of sight, surrounding structures, and pedestrian traffic patterns to determine the actual media projection effectiveness at each spot.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system replaces manual assessment of parking location quality with automated computer vision and image analysis. Cameras and processing algorithms automatically evaluate visibility and exposure potential, substituting human judgment with precise computational analysis that considers multiple local factors simultaneously.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20250037165A1Predictive Placement of Mobile Platforms

Publication Date: 2025.01.30 PRODUCTIVE APPLICATION SOLUTIONS INC

AI summary

A public exposure monitored media projection system is presented made up of a media projection subsystem that is configured for attachment to a mobile platform, and which may be selectively enabled. A monitoring subsystem measures public exposure to projected media and supplies exposure measurements. A communications subsystem accepts verification information including media projection subsystem enablement and the exposure measurements. A handicap subsystem offsets the media value associated with the enablement of the media projection subsystem, which is calculated in response to the exposure measurements. Typically, a rewards subsystem provides a reward to an entity (e.g., the media projection subsystem (MPS) owner) in response to the media value offset by the exposure measurement. The system may also include a publically accessible access point, a location subsystem, and a targeting subsystem for selecting a media projection subsystem target geographic location.